Giuseppe Suma has over 13 years of experience in the Media, Entertainment, and Tech industries.

 Since 2020, he has been leading the Media, Entertainment, Sports & Telco business at TikTok Italy, where he develops digital strategies and partnerships with key players in the market.

Previously, he worked at companies such as Warner Bros. Discovery, Sky, Fremantle, and Zodiak (Banijay), focusing on content production, integrated marketing, branded entertainment, and advertising.

Since 2014, alongside his professional career, he has also been active in academia, teaching “Branded Entertainment” and “Social Entertainment Marketing” in the Fare TV Master's program and contributing to the Media Economics and Marketing course at Università Cattolica.