Retail Media Village

Agenda

5 Novembre

11.00 | La Customer Experience nel Retail Media In-Store
Daniela Caravaggi, Digital retail innovation & Customer exp. Manager Mcube

11.30 | Unlocking growth at the intersection of Retail Media & marketplace
Stefano Luvisi, Commerce Advisory Lead Accenture Song

12:30 | The Rise of the Agentic Enterprise: The New Superpower of Media
Silvio Panetta, Senior Account Executive | Retail Salesforce



14:30 | Il viaggio tecnologico dei contenuti nel retail media in store
Marco Croci, Omnichannel pre-sales solution design Manager Mcube

16:00 | Retail Media Success Story
Mattia Giacinti, Senior Manager Retail media Selex Group

17:00 | Agentic Retail Media Enterprise
David Fortunato, Senior Manager, Solution Engineering Salesforce
Paola Namio, Senior Account Solution Engineer Salesforce

6 Novembre

10.30 | Unlocking growth at the intersection of Retail Media & marketplace
Stefano Luvisi, Commerce Advisory Lead Accenture Song

11.00 | Retail Media Success Story
Mattia Giacinti, Senior Manager Retail media Selex Group

12.30 | Retail Media: Human & AI
Alessandro Zanotti, Global Lead Retail Media & Data Monetization Accenture Song



14.30 | Le chiavi del successo nello sviluppo dell’infrastruttura digitale per il retail media in una rete estesa di punti vendita
Leonardo Comelli, Business Director Mcube

15.00 | AI in action: value cases in commerce space
Francesco Magagnino, Generative AI & Data Lead for Commerce Accenture Song

16.00 | The Rise of the Agentic Enterprise: The New Superpower of Media
Silvio Panetta, Senior Account Executive | Retail Salesforce

16.30 | Retail Media Success Story
Caso Uber (Salesforce, Accenture)

17.15 | Il viaggio tecnologico dei contenuti nel retail media in store
Marco Croci, Omnichannel pre-sales solution design Manager Mcube