Programma

Artificial Intelligence - Adlook | Reclaim the Web: perché l’open internet è ancora il posto migliore per far crescere i brand

A core challenge for Adlook Italy is the perception that the Open Web lacks appeal. Users are increasingly drawn to platforms like YouTube, TikTok, and Instagram, while advertisers prioritize brand-building investments in traditional TV, OTT, and CTV over the Open Web and publishers. This raises critical questions: Is the Open Web truly devoid of value for brands? Does it genuinely play no role in fostering brand awareness?

We need to “Reclaim the Web”, the internet is a great place to grow the brand. Open web is not old, but is a measurable, premium, competitive ecosystem where gain strategic advantage

Speaker

Stefano Leccese Renzetti

Vice President of Sales Italy Adlook

Pasquale Rotunno

Head of Digital Expansion Group

Novembre

2025

Ora inizio:

10:00