Programma
Scopri l’agenda e gli speaker di Main conference, Palchi Marketing Horizons e Workshop.
PRENOTA uno speed date
Speaker
Nicolò Famiglietti
Fitness trainer di MypersonalTrainer e Creator di Power Talent Agency
Speaker
Davide Arduini
Presidente UNA
Carlo Noseda
Presidente IAB Italia
Stefania Siani
Presidente ADCI
Marco Travaglia
Presidente UPA
Speaker
Andrea Lamperti
Senior Advisor dell’Osservatorio Internet Media
Giuliano Noci
Responsabile Scientifico dell’Osservatorio Internet Media
Speaker
Federico Capeci
CEO Spain & Italy Kantar
Speaker
Alessandro Antiga
Global Head of Brand, Media and Digital Amplifon
Alessandro Bonacina
Chief Marketing, Technology and Innovation Officer Amplifon
Umberto Possio
Head of Business Unit FMCG and Tech Google Italia
Cova Soto
Senior Marketing Director for Consumer Apps Google EMEA
Speaker
Neil Patel
Co-founder of NP Digital
Speaker
Alessandro Caracciolo
Director Hearst Global Solutions Lab
Ambra De Cicco
Head of Traffic & Programmatic Hearst Italia
Speaker
Paolo Giambertone
Head of Digital Marketing Fineco Bank
Michele Marzan
Business Development Director DoubleVerify
Giorgio Mennella
Advertising & Sales Director Ciaopeople
Speaker
Arianna Federici Canova
Integrated Partnership Senior Manager The Walt Disney Company Italia
Raffaella Speroni
Integrated Avertising Sales Senior Manager The Walt Disney Company Italia
Roberto Trojsi
Disney Advertising & Platform Distribution Director
Speaker
Mattia Giovanardi
Head of Music Havas Play
Andrea Proietti
Managing Director & Head of Post-Production Prose on Pixels
Greta Scarselli
Editor Coordinator Outpump
Anna Scattolin
Creative Director Havas Events
Speaker
Evita Barra
Head of Advertising Netflix Italia
Stefania Duico
Senior Director Marketing Netflix Italy & Greece
Speaker
Dario Cavallone
Brand & Activation manager eBay
Piera Colasante
Account Director DUDE
Marajeva Zizza
COO Hoopygang
Speaker
Jamie Metzl
Founder and Chair OneShared.World, Bestselling author of Superconvergence and Hacking Darwin
Speaker
Alessandro Cattelan
Conduttore e ideatore di Supernova
Alberto Mazzieri
Head of Sales Spotify Italy
Speaker
Chiara Alvisi
Presidente Istituto dell'Autodisciplina Pubblicitaria
Giacomo Lasorella
Presidente Agcom
Marco Travaglia
Presidente UPA
Speaker
Caroline Giegerich
VP AI IAB US
Speaker
Roberto Leonelli
CEO Publicis Groupe Italia e Managing Director Publicis Sapient
Marco Venturelli
Global CEO e CCO di Leo, CCO Publicis France e CEO e CCO Publicis Conseil Paris
Speaker
Nick Law
Global Creative Strategy and Experience Lead Accenture Song
Speaker
Francesco Barbarani
Direttore Business Development & Digital di Rai Pubblicità
Marco Tamiazzo
Direttore Brand Integration Rai Pubblicità
Fabio Zaffagnini
Founder Rockin'1000
Speaker
Marcello Ascani
CEO & Co-founder Flatmates
Michele Pagani
CEO & Co-founder Flatmates
Giacomo Zanni
Creative & Content Lead Google Italia
Speaker
Giorgia Capponi
Director of Agency Partnerships, TikTok Italy, Global Business Solutions
Giuseppe Suma
Head of Media, Entertainment, Sport & Telco, TikTok Italy, Global Business Solutions
Speaker
Alessandro Zanotti
Global Lead Retail Media & Data Monetization Accenture Song
Speaker
Marianna De Vita
Head of Sales Roma & Delle Aree Esterne AdKaora
Paolo Ingrosso
Chief Revenue Officer Polo MarTech Mondadori Media
Giuliana Maria Massari
Media Manager Angelini Pharma
Francesco Prezioso
Trade Marketing Manager Angelini Pharma
10:30
I MILLE | I brand al tavolo della grande abbuffata: strategie di marca nell’era dell'information overload
Content Marketing Creativity Martech
Speaker
Ilaria Coletti
Strategist, I MILLE
Andrea Corradi
Design Director, I MILLE
Antonio Langella
Strategy Director, I MILLE
11:15
Grandi Stazioni Retail | OOH ed Emozione: la stazione come luogo di esperienze
Creativity Digital OOH
Speaker
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
Alessandro Tavallini
Media Sales Director, Grandi Stazioni Retail
11:15
Speaker
Riccardo Albertazzi
Creative Director, Triplesense Reply
Giulia Giordano
AI/Art director, Triplesense Reply
Francesco Milanesio
Executive Creative Director, Triplesense Reply
12:00
Lotrèk | BXO: Dall'ascolto all'ottimizzazione dell'esperienza per migliorare il rapporto tra brand e persone
Content Marketing
Speaker
Pietro Mandelli
Creative Director, Lotrèk
Alessio Marchese
Performance Marketing Director, Lotrèk
12:00
12:45
Speaker
Fabrizio Angelini
CEO and Founder, Sensemakers - ComScore
Laura Buscemi
Responsabile R&D Marketing, Citynews
Francesco Costa
Direttore, Il Post
Fabrizio Gatti
Direttore Editoriale Approfondimenti, Today.it - Citynews
12:45
Hej! | Hej! & AD cube – Dal dato al risultato, AI e media optimization in azione
Performance Marketing
Speaker
Paolo De Santis
Coo di Hej! & Head of Business Development New Acquisitions MarTech Hub Mondadori Media
Alessandro Nuara
Chief Executive Officer, AD cube
Moderatori
Walter Ferrari
Chief Marketing Officer, AdKaora - Polo MarTech Mondadori Media
15:30
15:30
Speaker
Alberto Mattiacci
Professore Ordinario di Economia e Gestione delle Imprese, Sapienza Università di Roma
Carlotta Ventura
Chief Communications, Sustainability and Regional Affairs Officer, A2A
Moderatori
Stefania Siani
CEO e CCO, Serviceplan Italia
15:30
Framen | FRAMEN, Lenovo & NEXI: Hacking the future of indoor DOOH with AI – when technology and context truly make the difference
AI Attention Metrics Digital OOH
Speaker
Eleonora Baglini
EMEA programmatic Media Manager, Lenovo
Antonella La Carpia
Country Lead, Framen Italia
Martina Lombardi
Responsabile Media, Nexi
Sara Meghnagi
Senior Agency Sales Manager, Framen Italia
15:30
15:30
Tangoo | Oltre la performance: il caso Locauto tra programmatic, creatività e strategie integrate
Programmatic
Speaker
Nelsi Xhemalaj
Digital Media Planner, Tangoo
16:15
Mobkoi | Mobile at the core of an omnichannel strategy: MOBKOI One Screen and the HERNO case study
Creativity
Speaker
Marco Cancelliere
Managing Director, Mobkoi Italia
Carla Costa
Business Development Director, Mobkoi Italia
16:15
Speaker
Benvenuto Alfieri
Country Manager Italy & Head of Partnerships Europe, Locala
Giorgio De Somma
Head of Sales Italy, Displayce
16:15
Speaker
Agnese Barcarolo
Head of Performance Marketing, Facile.it
Luca Masera
Head of Machine Learning, Nexoya
Lorenzo Pretti
Director of Marketing, Facile.it
16:15
Iubenda | Compliance e conversion rate: funzionalità avanzate per migliorare la monetizzazione con iubenda e consentmanager
Performance Marketing
Speaker
Paolo Occhipinti
VP of Strategic Accounts Italy, Iubenda
16:15
Speaker
Giuseppe Brugnone
Senior Media & Digital Marketing Manager LEGO Group
Enrico Maestrale
Senior Key Account Manager, Azerion Italy
Nicolò Palestino
Country Manager, Azerion Italy
16:15
Speaker
Alessia Francesconi
Senior Sales Manager, Samsung Ads
Fabio Manassero
Senior Sales Manager, Samsung Ads
17:00
Spotify | Il tuo pass nel Backstage per una campagna di successo su Spotify
Performance Marketing
Speaker
Tomaso Giusti
Agency Lead Southern Europe, Spotify
Luca Pizio
Digital performance and Media Manager, Euronics Italia
Gino Ruli
Automation Lead, Southern Europe, Spotify
17:30
17:00
Blis Italia | La misurazione di Blis con Mastercard per connettere campagne online e vendite offline
AdTech
Speaker
Michele Petruzzi
Agency Group Head, Blis Italia
Antonio Scatigno
Product Marketing Manager, Blis Italia
17:00
t2ó Italia | L’arte della guerra (dei dati): strategie predittive per conquistare clienti
Data platforms
Speaker
Alessandro Scartezzini
Chief Innovation Officer, t2ó
17:00
Speaker
Rocco de Filippis
Director of Sales, The Trade Desk
Alessio Di Bartolo
Partner, Adtelier group
Carmine Forbuso
Head of Marketing, Consorzio Parmigiano Reggiano
17:00
Speaker
Diletta Guasti
Digital Media Planner, Sofidel
Antonio Pianese
Director of Italy Dailymotion
Sara Spinosa
Digital Media Planner, Sofidel
17:00
Incubeta | From Search Cannibalization to Total Profit: The Vodafone journey with Seamless Search technology
Search (sea – seo) e advanced search
Speaker
Emiliano Bozzi
Head of Digital Marketing & Data Strategy, Vodafone
Irene Laino
Head of Innovation Solutions & GMP, Incubeta
17:45
Piemme | Personas 2.0: l’attenzione che converte
Attention Metrics
Speaker
Marcello Gruppo
Research & Insights Senior Director, Southern Europe, Ogury
Riccardo Lizzola
Chief Digital Officer e Direttore Partnership, Piemme
17:45
Speaker
Valentina Adorno
Team Leader Data Science, BitBang
Carlotta Pasqualini Galliani
Project Owner (BUMM) and Digital Analyst, BitBang
17:45
Speaker
Lorenzo Del Seppia
Commercial Director for Italy, Spain, and MENA, Magnite
17:45
Speaker
Stefano Fioravanzo
Innovation Hub Officer, WindTre Telecomunicazioni S.p.A.
Veronica Lorenzon
Ad Ops Lead, Automoto Network
Antonio Polo
Manager - Digital Marketing & Sales Practice, Softlab
Stefania Pravatà
Head of Publishers, Utiq Italy
17:45
Adlook | The Power of Precision: quando il data-driven targeting genera risultati reali nel B2B
AdTech
Speaker
Marialuisa Barachetti
Senior Sales Manager at Adlook
17:45
Integral Ad Science | A Shot of Inspiration: Lavazza, Integral Ad Science and YouTube Blend into the Unexpected
Social Media
Speaker
Elisa Bertolotto
Media Senior Manager, Lavazza Group
Davide Molteni
Senior Customer Success Manager, Integral Ad Science
Stefano Pirotta
FMCG Industry Sales Manager, Google
Speaker
Marco Ceresa
Group CEO Randstad
Shadae Green
Jamaican bobsleigher, JBSF Executive Trainee
Autogol Michele Negroni, Alessandro Iraci e Alessandro Trolli
Content creator, attori, conduttori radio e tv
Rolando Reid
Jamaica Bobsleigh Olympian, JBSF Administrator
N. C. Stokes
4 Time Olympian as part of the Jamaica Bobsleigh Team. Member of the Cool Runnings Team
Andrea Varnier
Chief Executive Officer Fondazione Milano Cortina 2026
Speaker
Nicolas Ballario
Giornalista, curatore ed esperto dʼarte contemporanea
Giuseppe Mastromatteo
President & Chief Creative Officer Ogilvy Italia
Stefania Siani
Presidente ADCI
Speaker
Kate McCagg
Global Director of Brand Innovation Lab Amazon Ads
Speaker
Omar Karim
Founder of Joy Machine and AI Film Director
Carla Leveratto
Creative & Content Lead Google Italia
Speaker
Constantine Kamaras
Co-founder & Chairman Emeritus IAB Europe
Mike Nuzzo
SVP, Head of Data Hearst Magazines
Stefan Ottlitz
Co-CEO SPIEGEL-Verlag
Speaker
Barbara Labate
CEO ReStore
Speaker
Andrea Galtieri
Managing Director Demand Italy, Equativ
Speaker
Davide Fiorentini
Director Italy & Spain, Comcast Advertising Media Solutions
Speaker
Michela Bruno
Head of Media Agencies RTL AdAlliance
Aurelie Burnet de Courssou
Sr Marketing Director RTL AdAlliance
Davide Pattano
South BU Director RTL AdAlliance
Speaker
Lorenzo Carone
Head of Talent Management Hoopygang
Serena Cicchetti
Chief Talent Management Show Reel Factory
Susanna De Luca
Moderatrice | Senior Research Manager BVA Doxa
Marco Marranini
COO Open Influence
Giorgio Mennella
Advertising & Sales Director Ciaopeople
Speaker
Giorgia Asti
Director of Sales Spotify
Giuseppe Brugnone
Senior Media & Digital Marketing Manager LEGO Group
Andrea Caldironi
Director of Sales Spotify
Lucía Lafuenti
Corporate Communication Director Fater
Speaker
Claudia D’Ippolito
Senior Researcher Ipsos Doxa
Cristina Pianura
Co-fondatrice & CEO Audioboost
Matteo Ranzi
Titolare Podcast Italia Network
Dario Villa
Direttore Media e Advertising Telepass
15:30
Speaker
Serafina Croce
Responsabile Marketing Research & Strategy, Rai Pubblicità
Daniela La Licata
Responsabile Sales Experience, Rai Pubblicità
Celestina Pistillo
Responsabile Creative Development & Pitch, Rai Pubblicità
15:30
Speaker
Alessio Angiolillo
Vice President, Digitouch Marketing
Francesco Marzoli
Chief Creative Officer & Partner, Sileent
15:30
Google Italia | Cross media measurement: l'urgenza di una misurazione comparabile e condivisa
Martech Video
Speaker
Rosella Serra
Head of Industry Relations Italy & Greece, Google Italia
15:30
Speaker
Andrea Bellomi
AI Integration Specialist e Market Consultant, The Fool
Mirko Bruni
CEO, The Fool
15:30
Speaker
Gaetano Ruotolo
Commercial Director Italy, ShowHeroes
Kay Schneider
President, Global Product & Business Development, ShowHeroes
15:30
Speaker
Silvia Broggi
Vicedirettore Generale Marketing Digitale, Publitalia ‘80
Andrea Conte
Director Product Development & Data, Publitalia ‘80
15:30
Speaker
Elena Allocco
Team Lead, Partner Development, Index Exchange
Stefano Minerva
Global Operations Regional, Manager, Solutions Consulting , Index Exchange
15:30
Una Hub Health | UNLOCKING OMNIHEALTH: Sbloccare l’omnicanalità attraverso la voce dei clinici
Content Marketing
Speaker
Felice Bombaci
Fondatore Gruppo AIL Pazienti Leucemia Mieloide Cronica (LMC)
Paolo Costella
Strategy Director, IPG Health Italia
Davide Covello
Global Digital Customer Engagement & Omnichannel Manager, Global Medical Marketing Dept, Pharmaceutical Area MENARINI group
Alessandro De Toffol
Marketing Manager di BluemotionMedical
Andrea Samuele Villa
Engagement Manager Educom an IQVIA Business
Elena Zamagni
Professore Associato di Ematologia, Università di Bologna
Moderatori
Daniela Sessa
Giornalista scientifica e consulente di comunicazione, Golin Health
16:15
Speaker
Roberto Boella
Chief Sales Officer, @ LaPresse
Marco Micheli
Senior Publisher Growth Manager, @ Evolution Group
Andrea Pontini
Founder & Owner, @ InsideOver
Claudia Uccelli
CEO, @ Pazienti.it
16:15
CairoRCS Media | LIVE. STREAM. CONNECT. Gli eventi come media, da esperienza a ecosistema
Content Marketing
Speaker
Laura Cantarelli
Brand Solutions Director, CairoRcs Media
16:15
Speaker
Fabio Boccaccini
Senior Media Sales Manager, Rakuten TV Enterprise
Giuseppe Salsano
Head of Strategy & Business Development , FAST Channels Network - FCN
Matteo Zelger
Trading & Commercial Senior Analyst, Omnicom Media Group
16:15
Una Hub Health | UNLOCKING OMNIHEALTH: Sbloccare il futuro della salute con il paziente omnicanale
Content Marketing
Speaker
Jacopo Casiraghi
Psicologo e psicoterapeuta, Responsabile del Servizio di Psicologia del Centro Clinico NeMO di Milano
Fulvio Fortini
SVP, Managing Director, Head of Agency , EVERSANA INTOUCH Healthware
Angela Stefania Genco
Marketing Head, Pharmaceuticals Bayer spa
Marica Magistro
Research & Insight Director, Connexia
Enrico Sola
Copywriter e Strategist in Kaffeina, Docente Universitario
Moderatori
Daniela Sessa
Giornalista scientifica e consulente di comunicazione, Golin Health
16:15
Speaker
Emanuele Pezzoli
Team Lead Italia, Onclusive Social
Riccardo Preziati
Account Executive, Onclusive Social
16:15
xpln.ai | Dall’attenzione al ROI: la trasparenza e l’ottimizzazione di xpln.ai al servizio dell’efficacia dei media – il caso Essity
Attention Metrics
Speaker
William Einar Antony Funck
Media Effectiveness Manager South West Europe, Essity
Anna Iuculano
Managing Director Italy, xpln.ai
16:15
Outcome Consulting | Oltre ai follower c’è di più
Influencer marketing
Speaker
Francesca Comoglio
CMO, PUPA
Marco De Paoli
Managing Partner COO, Outcome Consulting
Beatrice Torre
CMO and Head of Digital, Outcome Consulting
17:00
17:00
Unisalute | Innovare il tradizionale – come nasce la prima polizza sanitaria full digital in Italia
e-Commerce & D2C Performance Marketing
Speaker
Umberto Giolito
Head of digital sales, omnichannel & marketing, Unisalute
Stefania Siani
CEO e CCO, Serviceplan Italia
17:45
IAB Italia | Panel DOOH
Digital OOH
Speaker
Michele Casali
Marketing Data Director, IGPDecaux
Vito Pace
Vice-President Marketing & Sales, Urban Vision Group
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
Moderatori
Rodolfo Rotta Gentile
Marketing and R&D Director & Partner, Media Consultants
17:00
17:00
Avrage Media | Focus on: la sinergia tra storytelling e direct marketing
Content Marketing E-mail Marketing & Newsletter
Speaker
Valentina Geminiani
Responsabile progetti editoriali e progetti editoriali speciali, Avrage Media
Daniele Paganini
CEO, Avrage Media
17:00
Speaker
Benvenuto Alfieri
Country Manager Italy & Head of Partnerships Europe, Locala
Giorgio De Somma
Head of Sales Italy, Displayce
Francesca Santoro
Referente Media e Digital Marketing di Pets & Equine Division, Boehringer Ingelheim
17:00
Speaker
Mårten Bokedal
Senior Solutions Strategy Director, Optimizely
Alessandro Scuotto
AI Program & Product Manager, Xister Reply
17:00
Speaker
Sara Dragonetti
Sales Director, Channel Factory Italy
William Einar Antony Funck
Media Effectiveness Manager South West Europe, Essity
17:45
17:45
Speaker
Patrizia Conte
CMO, Audioboost
Paolo Dello Vicario
Co-Founder, CIO & Head of Data Monetization Gruppo Datrix e CEO Bytek
Giorgia Palazzo
CMO & Co Founder, Myndo
Massimo Pattano
Media Manager, Adhub Media
17:45
Speaker
Greta Bottini
Chief Growth Officer, Mediaplus Italia
Domenico Genovese
Managing director, Plan.Net Italia
17:45
FCP | Attenti a quei Due! Display e video: l'unione fa l'attenzione
Attention Metrics
Speaker
Simone Branca
Head Of Adtech & Data Rai Pubblicità, Presidente Fcp Assointernet
Alfredo Coco
Direttore Marketing Web, Out Of Home & Print, Mediamond
Andrea Franzoni
Insights Manager Choreograph, Wpp Media
Federica Setti
Managing Director Choreograph, Wpp Media
Top Speaker
Stefano De Martino
Conduttore Televisivo
Kate McCagg
Global Director of Brand Innovation Lab Amazon Ads
Neil Patel
Co-founder of NP Digital
Caroline Giegerich
VP AI IAB US
Evan Shapiro
Media Cartographer
Stefan Ottlitz
Co-CEO SPIEGEL-Verlag
Jamie Metzl
Founder and Chair OneShared.World, Bestselling author of Superconvergence and Hacking Darwin
Nick Law
Global Creative Strategy and Experience Lead Accenture Song
Erik Kessels
Artist, curator and communication designer
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