Programma

Scopri l’agenda e gli speaker di Main conference, Palchi Marketing Horizons e Workshop.
PRENOTA uno speed date


10:00

Apertura Lavori

Speaker
Sergio Amati
General Manager IAB Italia
Monica Peruzzi
Anchor and reporter Sky Tg24
10:05

Co-intelligenza Creativa

Speaker
Davide Arduini
Presidente UNA
Carlo Noseda
Presidente IAB Italia
Stefania Siani
Presidente ADCI
Marco Travaglia
Presidente UPA
10:20

TBD

10:30

Intervento di

Speaker
Andrea Lamperti
Senior Advisor dell’Osservatorio Internet Media
Giuliano Noci
Responsabile Scientifico dell’Osservatorio Internet Media
10:40

Intersections Lab2030: AI for the future of marketing

Speaker
Federico Capeci
CEO Spain & Italy Kantar
10:55

Un dialogo sulla trasversalità

Speaker
Stefano De Martino
Conduttore Televisivo
Luca Poggi
Amministratore Delegato Rai Pubblicità
11:15

How AI is supercharging Google Search

Speaker
Cova Soto
Senior Marketing Director for Consumer Apps Google EMEA
11:35

Intervento di RDS NEXT

11:45

Intervento d TikTok

12:05

Intervento di Spotify

12:15

Intervento di

Speaker
Neil Patel
Co-founder of NP Digital
10:00

Hearst Italia | Hearst Magazines presenta AURA: l’Intelligenza Artificiale al servizio del targeting pubblicitario

Speaker
Alessandro Caracciolo
Director Hearst Global Solutions Lab
Ambra De Cicco
Head of Traffic & Programmatic Hearst Italia
10:45

DoubleVerify | Protection At Scale In News Environments: The AI Advantage

Speaker
Paolo Giambertone
Head of Digital Marketing Fineco Bank
Michele Marzan
Business Development Director DoubleVerify
Giorgio Mennella
Advertising & Sales Director Ciaopeople
11:30

Ogury

Speaker
Santino Gatani
Technology Director GroupM
Luca Panella
Country Director Italy Ogury
12:15

Cognitive

10:00

Da definire

10:45

Da definire

11:30

Netflix Ads

Speaker
Evita Barra
Head of Advertising Netflix Italia
Stefania Duico
Senior Director Marketing Netflix Italy & Greece
12:15

Hoopygang

15:00

Apertura lavori

Speaker
Monica Peruzzi
Anchor and reporter Sky Tg24
15:05

Superconvergence: How the AI, Genetics, and Biotechnology Revolutions Will Transform our Lives, Work, and World

Speaker
Jamie Metzl
Founder and Chair OneShared.World, Bestselling author of Superconvergence and Hacking Darwin
15:25

TBD

15:45

Conversazione tra

Speaker
Jeremie Moritz
Global Head of Integrated Marketing Campari Group
16:05

Intervento di Publicis

16:25

Intervento di TIM

16:45

Intervento di RDS

16:55

Anche sul web la pubblicità ha bisogno di regole, per crescere

Speaker
Chiara Alvisi
Presidente Istituto dell'Autodisciplina Pubblicitaria
Giacomo Lasorella
Presidente Agcom
Marco Travaglia
Presidente UPA
17:15

Intervento di

Speaker
Nick Law
Global Creative Strategy and Experience Lead Accenture Song
15:00

Accenture Song | NextGen Retail Media: Humans + AI Agents

Speaker
Alessandro Zanotti
Global Lead Retail Media & Data Monetization Accenture Song
15:45

AdKaora

16:30

Next Different

17:15

TLC

15:00

RAI Pubblicità

15:45

Google Italia | YouTube

16:30

Vois

17:15

TikTok

Orario
Sala
Titolo
Relatore
10:00
10:30
AMBER 2

I MILLE | I brand al tavolo della grande abbuffata: strategie di marca nell’era dell'information overload

Content Marketing Creativity Martech

Speaker
Ilaria Coletti
Strategist, I MILLE
Andrea Corradi
Design Director, I MILLE
Antonio Langella
Strategy Director, I MILLE
11:30
12:00
AMBER 2

Lotrèk | BXO: Dall'ascolto all'ottimizzazione dell'esperienza per migliorare il rapporto tra brand e persone

Content Marketing

Speaker
Pietro Mandelli
Creative Director, Lotrèk
Alessio Marchese
Performance Marketing Director, Lotrèk
12:15
12:45
AMBER 1

Citynews | Oltre l’Algoritmo: Quando la Qualità dell’Informazione Premia i Brand

AI

Speaker
Fabrizio Angelini
CEO and Founder, Sensemakers - ComScore
Laura Buscemi
Responsabile R&D Marketing, Citynews
Francesco Costa
Direttore, Il Post
Fabrizio Gatti
Direttore Editoriale Approfondimenti, Today.it - Citynews
15:00
15:30
AMBER 4

Workshop di Teads
15:00
15:30
AMBER 1

Workshop di Taboola
15:00
15:30
AMBER 6

Tangoo | Oltre la performance: il caso Locauto tra programmatic, creatività e strategie integrate
Speaker
Nelsi Xhemalaj
Digital Media Planner, Tangoo
15:00
15:30
AMBER 8

Framen | FRAMEN, Lenovo & NEXI: Hacking the future of indoor DOOH with AI – when technology and context truly make the difference

AI Attention Metrics Digital OOH

Speaker
Eleonora Baglini
EMEA programmatic Media Manager, Lenovo
Antonella La Carpia
Country Lead, Framen Italia
Martina Lombardi
Responsabile Media, Nexi
Sara Meghnagi
Senior Agency Sales Manager, Framen Italia
15:00
15:30
AMBER 5

Italiaonline | From Screens to Sales: la nuova strategia full-funnel di Italiaonline

Retail Media

Speaker
Domenico Pascuzzi
Direttore Marketing & Go to Sales / Publishing
15:00
15:30
AMBER 3

Workshop di Aryel
15:00
15:30
AMBER 2

Awin | Affiliate Marketing: Past lessons, Present Wins, Future Moves

Martech

Speaker
Daiana Iacono
Country Client Services Director, Awin
15:45
16:15
AMBER 4

Workshop di Iubenda

Performance Marketing

Speaker
Paolo Occhipinti
VP of Strategic Accounts Italy, Iubenda
15:45
16:15
AMBER 8

Workshop di Azerion
15:45
16:15
AMBER 3

Workshop di Aryel
15:45
16:15
AMBER 6

Mediamond | Nella media orchestra l'OOH suona la "piano" strategy

Digital OOH

Speaker
Alfredo Coco
Direttore Marketing Web, Out Of Home & Print, Mediamond
15:45
16:15
AMBER 7

Mobkoi | Mobile at the core of an omnichannel strategy: MOBKOI One Screen and the HERNO case study

Creativity

Speaker
Marco Cancelliere
Managing Director, Mobkoi Italia
Carla Costa
Business Development Director, Mobkoi Italia
15:45
16:15
BROWN 1

Workshop di Samsung Ads
16:30
17:00
AMBER 6

Workshop di Spotify
16:30
17:00
AMBER 7

Workshop di Ediscom
16:30
17:00
AMBER 5

Workshop di Commanders Act
16:30
17:00
AMBER 3

Incubeta | From Search Cannibalization to Total Profit: The Vodafone journey with Seamless Search technology

Search (sea – seo) e advanced search

Speaker
Emiliano Bozzi
Head of Digital Marketing & Data Strategy, Vodafone
Irene Laino
Head of Innovation Solutions & GMP, Incubeta
16:30
17:00
BROWN 1

Workshop di The Trade Desk
16:30
17:30
AMBER 2

Qiota by Opper | Boost your subscriptions with dynamic paywalls: perform user profiling while ensuring user consent and GDPR compliance. Learn how with Qiota & Axeptio

Martech

Speaker
Maria Bakkar
Account Executive, Axeptio
Alessandro Massi
CEO, Qiota by Opper
16:30
17:00
AMBER 8

t2ó Italia | L’arte della guerra (dei dati): strategie predittive per conquistare clienti

Data platforms

Speaker
Alessandro Scartezzini
Chief Innovation Officer, t2ó
16:30
17:00
AMBER 1

Workshop di Blis
16:30
17:00
AMBER 4

Dailymotion Advertising | Dailymotion: Leading the video revolution

Video

Speaker
Antonio Pianese
Director of Italy Dailymotion
17:15
17:45
BROWN 1

Integral Ad Science | A Shot of Inspiration: Lavazza, Integral Ad Science and YouTube Blend into the Unexpected
17:15
17:30
AMBER 4

Workshop di Moving Up
17:15
17:45
AMBER 7

Workshop di Piemme
Speaker
Riccardo Lizzola
Chief Digital Officer e Direttore Partnership, Piemme
17:15
17:45
AMBER 1

Workshop di Magnite
Speaker
Lorenzo Del Seppia
Commercial Director for Italy, Spain, and MENA, Magnite
17:15
17:45
AMBER 5

Workshop di BitBang
17:15
17:45
AMBER 2

Workshop di Adlook
Speaker
Stefano Leccese Renzetti
Vice President of Sales, Italy - Adlook
17:15
17:45
AMBER 3

Utiq | Costruire audience di valore: 1st party data e telco signals per un’addressability determinista e misurazione trasparente anche su CTV
Speaker
Stefano Fioravanzo
Innovation Hub Officer, WindTre Telecomunicazioni S.p.A.
Veronica Lorenzon
Ad Ops Lead, Automoto Network
Antonio Polo
Manager - Digital Marketing & Sales Practice, Softlab
Stefania Pravatà
Head of Publishers, Utiq Italy
10:00

Apertura lavori

Speaker
Aurora Ramazzotti
Content creator ed entertainer
10:05

Olympic Intersections: from Jamaica to Milano Cortina

Speaker
Marco Ceresa
Group CEO Randstad
Shadae Green
Jamaican bobsleigher, JBSF Executive Trainee
Rolando Reid
Jamaica Bobsleigh Olympian, JBSF Administrator
N. C. Stokes
4 Time Olympian as part of the Jamaica Bobsleigh Team. Member of the Cool Runnings Team
10:30

Intervento di EY

10:50

Conversazione tra

Speaker
Nicolas Ballario
Giornalista, curatore ed esperto dʼarte contemporanea
Giuseppe Mastromatteo
President & Chief Creative Officer Ogilvy Italia
Stefania Siani
Presidente ADCI
11:00

How To Transform Media For The Affinity Economy

Speaker
Evan Shapiro
Media Cartographer
11:20

Breaking Creative Boundaries: The Art and Science of Digital Storytelling

Speaker
Kate McCagg
Global Director of Brand Innovation Lab Amazon Ads
11:40

Gen-AI and new frontiers of creativity

12:00

AI in Digital Publishing: key trends and best practices

Speaker
Constantine Kamaras
Co-founder & Chairman Emeritus IAB Europe
Mike Nuzzo
SVP, Head of Data Hearst Magazines
Stefan Ottlitz
Co-CEO SPIEGEL-Verlag
12:25

TBD

12:50

The Importance of No

Speaker
Erik Kessels
Artist, curator and communication designer
10:00

Adlook

10:45

Bytek | AI, LTV e Incrementalità: il caso Iper per un Bidding Data-Driven

Speaker
Davide Monzani
Performance Marketing Manager Iper
Luca Ricci
Growth Director Bytek
11:30

WPP Media

12:15

WPP Media

10:00

ReStore

10:45

Equativ

11:30

Comcast Advertising | Advanced TV: opportunità globali in un ecosistema frammentato

Speaker
Davide Fiorentini
Director Italy & Spain, Comcast Advertising Media Solutions
12:15

RTL AdAlliace

10:00

Fcp-Federazione Concessionarie Pubblicità

10:45

40Degrees

Speaker
Matteo Pogliani
CEO 40Degrees
15:00

WPP

15:45

Spotify

16:30

Da definire

17:15

Da definire

Orario
Sala
Titolo
Relatore
15:00
15:30
AMBER 4

Una Hub Health | UNLOCKING OMNIHEALTH: Sbloccare l’omnicanalità attraverso la voce dei clinici
15:00
15:30
AMBER 7

Index Exchange | Sell side e curation: la nuova frontiera del programmatic advertising

AdTech

Speaker
Elena Allocco
Team Lead, Partner Development, Index Exchange
Stefano Minerva
Global Operations Regional, Manager, Solutions Consulting , Index Exchange
15:00
15:30
AMBER 5

Publitalia '80 | Mediaset Infinity: soluzioni innovative e data strategy per l’advertising

CTV

Speaker
Silvia Broggi
Vicedirettore Generale Marketing Digitale, Publitalia ‘80
Andrea Conte
Director Product Development & Data, Publitalia ‘80
15:00
15:30
AMBER 8

Workshop di The Fool
15:00
15:30
AMBER 2

Adsmurai | Dai feed all'automazione completa del funnel: come Adsmurai semplifica i flussi di lavoro dei media a pagamento

AdTech

Speaker
Luigi Tabasso
Italy Country Manager, Adsmurai
15:00
15:30
AMBER 6

Workshop di Rai Pubblicità
15:00
15:30
AMBER 3

ShowHeroes | Every Screen is a Stage: Unlocking CTV & Multiscreen Potential with AI-boosted Solutions

AI

Speaker
Gaetano Ruotolo
Commercial Director Italy, ShowHeroes
Kay Schneider
President, Global Product & Business Development, ShowHeroes
15:45
16:15
AMBER 3

Rakuten TV Enterprise | FAST FORWARD: FAST channels as new frontier in the streaming industry

CTV

Speaker
Fabio Boccaccini
Senior Media Sales Manager, Rakuten TV Enterprise
15:45
16:15
AMBER 4

Una Hub Health | UNLOCKING OMNIHEALTH: Sbloccare il futuro della salute con il paziente omnicanale
15:45
16:15
AMBER 8

altermAInd | Slash: Here We Grow

AI

Speaker
Giuseppe Montella
Chief Design & Marketing Officer, altermAInd
15:45
16:15
AMBER 2

Outcome Consulting | Oltre ai follower c’è di più

Influencer marketing

Speaker
Marco De Paoli
Managing Partner COO, Outcome Consulting
Beatrice Torre
CMO and Head of Digital, Outcome Consulting
15:45
16:15
AMBER 6

xpln.ai | Dall’attenzione al ROI: la trasparenza e l’ottimizzazione di xpln.ai al servizio dell’efficacia dei media – il caso Essity

Attention Metrics

Speaker
William Einar Antony Funck
Media Effectiveness Manager South West Europe, Essity
Anna Iuculano
Managing Director Italy, xpln.ai
15:45
16:15
AMBER 5

Onclusive | AI oltre l'hype: le sfide di un futuro agentico

AI

Speaker
Emanuele Pezzoli
Team Lead Italia, Onclusive Social
Riccardo Preziati
Account Executive, Onclusive Social
15:45
16:15
BROWN 1

Amazon ADS | The Twitch Effect
Speaker
Annabel Dewar
Head of Twitch Brand Partnership Studio, Europe
15:45
16:15
AMBER 7

Workshop di Evolution Group
16:30
17:00
BROWN 2

Xister Reply & Optimizely | Let AI Do the Hard Work, While You Lead

AI Martech

Speaker
George Lavric
Partner Sales Manager, Optimizely
Alessandro Scuotto
AI Program & Product Manager, Xister Reply
16:30
17:00
AMBER 8

TacTik | Beyond the Scroll: TikTok, where Creativity Meets Performance

Social Media

Speaker
Matteo Pogliani
Head Of Digital, TacTik
Valerio Ronchi
Head Of Performance, TacTik
16:30
17:00
AMBER 6

Workshop di Channel Factory
16:30
17:00
AMBER 1

Workshop di DGRS Studio Legale
16:30
17:00
AMBER 4

Locala| Tecnologie a 4 Zampe: il multichannel che muove le code

AdTech

Speaker
Benvenuto Alfieri
Country Manager Italy & Head of Partnerships Europe, Locala
Francesca Santoro
Referente Media e Digital Marketing di Pets & Equine Division, Boehringer Ingelheim
16:30
17:00
AMBER 3

Avrage Media | Focus on: la sinergia tra storytelling e direct marketing

Content Marketing E-mail Marketing & Newsletter

Speaker
Valentina Geminiani
Responsabile progetti editoriali e progetti editoriali speciali, Avrage Media
Daniele Paganini
CEO, Avrage Media
16:30
17:00
AMBER 5

Unisalute | Innovare il tradizionale – come nasce la prima polizza sanitaria full digital in Italia

e-Commerce & D2C Performance Marketing

Speaker
Umberto Giolito
Head of digital sales, omnichannel & marketing, Unisalute
17:15
17:45
AMBER 5

Workshop di Ripples Agency
Speaker
Susan van Deth - Piaserico
Head of Personal Brand, Ripples Agency

Top Speaker

Stefano De Martino

Stefano De Martino

Conduttore Televisivo

Kate McCagg

Kate McCagg

Global Director of Brand Innovation Lab Amazon Ads

Neil Patel

Neil Patel

Co-founder of NP Digital

Caroline Giegerich

Caroline Giegerich

VP AI IAB US

Evan Shapiro

Evan Shapiro

Media Cartographer

Stefan Ottlitz

Stefan Ottlitz

Co-CEO SPIEGEL-Verlag

Jamie Metzl

Jamie Metzl

Founder and Chair OneShared.World, Bestselling author of Superconvergence and Hacking Darwin

Nick Law

Nick Law

Global Creative Strategy and Experience Lead Accenture Song

Erik Kessels

Erik Kessels

Artist, curator and communication designer

Vedi tutti
Intersections 2025
Intersections 2025

© 2025 IAB Italia - Associazione dedicata all’advertising interattivo