Programma
Scopri l’agenda e gli speaker di Conferenza, Vision Arena, Entertainment Arena e Workshop e cogli le opportunità di networking con gli Speed Date tra aziende e partecipanti
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Speaker
Davide Arduini
Presidente UNA
Carlo Noseda
Presidente IAB Italia
Stefania Siani
Presidente ADCI
Marco Travaglia
Presidente UPA
Speaker
Denise Ronconi
Direttrice Osservatorio Internet Media del Politecnico di Milano
Speaker
Andrea Moccia
Fondatore e direttore editoriale Geopop
Nicola Piovani
Pianista, compositore e direttore d’orchestra
Speaker
Alessandro Diana
Responsabile per Italia, Europa Centrale e Grecia Accenture Song
Pepe Moder
Giornalista e conduttore Radio 24, Partner Imaginars
Claudia Vassena
Executive Director Sales & Marketing Digital Retail, Intesa Sanpaolo
Speaker
Greg Hoffman
Former NIKE Chief Marketing Officer and Author, Emotion by design
Giuseppe Stigliano
President Spring Studios
Speaker
Federico Ferrazza
Direttore Wired Italia
Jerry Kaplan
Adjunct Lecturer at Stanford University
Speaker
Stefano Renzetti
VP of Sales Italy, Adlook
Speaker
Luca Comino
Co-Founder e Chief Creative Strategy Officer, INDI Agency
Niccolò De Benedittis
Strategy Team Leader, INDI Agency
Rossana de Michele
BOARD MEMBER e Founder Storielibere.fm
Speaker
Francesco Barbarani
Direttore Digital & Experience, Rai Pubblicità
Marco Robbiati
Direttore Marketing Commerciale, Rai Pubblicità
Speaker
Elena Giovanetti
Publisher e Product Director, RTL AdAlliance
Speaker
Evita Barra
Head of Advertising per l’Italia, Netflix
Stefania Duico
Senior Director of Marketing per Italia e Grecia, Netflix
15:30
Speaker
Davide Bettinelli
Partner & Partnership Lead, Aryel
Alessandro Serra
Responsabile Comunicazione Digital, Coop Italia
Matteo Zelger
Digital Lead, PHD Italia
15:30
The Influencer Marketing Factory | Worldwide influence: Influencer marketing: Tendenze globali e best practices: Il successo di Beko
Influencer marketing
Speaker
Nicla Bartoli
VP Sales Global & Co-Founder, The Influencer Marketing Factory
Alessandro Bogliari
CEO & Co-Founder, The Influencer Marketing Factory
Corrado Di Scala
Digital Marketing&Communication Manager, Beko
Immanuel Taddei
Product Manager, Beko
Moderatori
Antonella D’Apolito
Italy Country Lead, The Influencer Marketing Factory
15:30
Awin | L’evoluzione del partnership marketing a supporto del ROAS: il successo di Leroy Merlin
Martech
Speaker
Andrea Bollani
Performance Marketing Manager, Leroy Merlin
Alessia Girola
Key Account Manager Advertisers, Awin
15:30
Speaker
Giorgia Corvaglia
Head of Studio & Marketing, Teads Italia
Luca Rimoldi
Digital Acceleration Manager, Heineken Italia
15:30
Speaker
Giulia La Paglia
Passenger Vehicles Communication Manager, Ford Italia
Andrea Staderini
Head of Sales, Blis Italia
16:00
Speaker
Alfonso Mariniello
Director Sales Media&AdTech Solutions Italy/Spain, Microsoft Advertising
16:15
16:15
Workshop di LiveRamp
AdTech Tracking e Cookieless
Speaker
Marco de Patre
Publisher Development Director Italy, LiveRamp
16:15
Speaker
Massimo Crotti
IOL Advertising Director, Italiaonline
Domenico Pascuzzi
Marketing Publishing & VAS Director, Italiaonline
16:15
Invibes e PHD Media | Nuove frontiere dello Smart Targeting – Case Study de La Compagnie
AdTech Display advertising
Speaker
Beatrice Borghi
Digital Manager, Invibes
Giulia Petrosino
Senior Sales Manager, Invibes
Gianantonio Politi
Head of Sales, Invibes
16:15
Speaker
Matteo Ferrario
Delivery Coordinator, Tangoo Media
Francesco Salanitri
Sales Manager, Tangoo
17:00
t2ò Italia| Armonizzare brand e performance attraverso la personalizzazione del contenuto - Il Caso di successo Ragno
Creativity Performance Marketing
Speaker
Filippo Monaco
Chief Commercial Officer, t2ó Italia
Matteo Restelli
Direttore Commerciale, Ragno
Cristina Ughes
Managing Director, di t2ó Italia
17:00
17:00
The Trade Desk & PHD | Omnicanalità, dati e misurazione: le nuove opportunità potenziate dall’AI
AdTech AI CTV
Speaker
Rocco de Filippis
Senior Director of Business Development, The Trade Desk
Stefano Forcinetti
Head of Programmatic, PHD
17:00
17:00
Mobkoi | Creative Effectiveness: Driving Attention, Qualified Traffic and Outcomes for Canali
Creativity Display advertising
Speaker
Eleonora Bani
Media Planner, Canali
Marco Cancelliere
Managing Director, Mobkoi Italia
Valentina Conti
Head of Digital Marketing and Media, Canali
Carla Costa
Business Development Director, Mobkoi Italia
17:00
Speaker
Elisa Bertolotto
Global Media Manager, Lavazza
Fabio Manassero
Senior Sales Manager Italy, Samsung Ads
Maria Federica Pappalardo
Head of Media – Internet & Interactive Communication Manager, Vodafone
17:45
ADM Media brand solutions | AI. (Dis)illusioni efficaci per la produzione di contenuti massivi
Creativity
Speaker
Alexandro De Martino
Founder & CEO , ADM Media brand solutions
17:45
Workshop di Grandi Stazioni Retail
Digital OOH Retail Media
Speaker
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
Alessandro Tavallini
Media Sales Director, Grandi Stazioni Retail
17:45
iubenda | Rejection recovery features e ottimizzazioni per migliorare CR e revenue
Martech Performance Marketing
Speaker
Paolo Occhipinti
CSO, iubenda
17:45
Adsquare | Leveraging mobile data for omnichannel success: A DOOH case study with Sweet! Media for Guess Eyewear
Data platforms
Speaker
Anna Iuculano
Sales Director, Adsquare Italy
Speaker
Paola Antonelli
Senior Curator, Department of Architecture and Design, and Director, Research and Development, The Museum of Modern Art
Speaker
Constantine Kamaras
Co-founder & Chairman Emeritus IAB Europe
Alison Keith
Global Head of Media Excellence Kraft Heinz
Speaker
Davide Boscacci
Chief Creative Officer per Italia, Europa Centrale e Grecia, Accenture Song
Speaker
Pierpaolo Morgante
Senior Client Director, Microsoft Advertising
Samuele Serci
Sales Lead, Microsoft Advertising Italia
Speaker
Daniele Cobianchi
CEO, McCann Worldgroup Italy
Speaker
Cat Bell
Media & CE Senior Consulting Director, dunnhumby
Nina Burrows
Head of Tesco Media Account Management
Marco Metti
Business Development Manager, dunnhumby Italia
15:30
Speaker
Silvia Facchi
Sales Manager, Vidoomy
Mario Trovato
Agency Sales Lead, Vidoomy
Giulia Zanoletti
Communication Manager, PHD
15:30
Commanders Act | Data Measurement in a “Cookieless” World: dai dati di prima parte all'attivazione
Martech
Speaker
Andrea Bovarini
International Business Director, Commanders Act
Valentina Caro
Sales Manager South Europe, Commanders Act
Grazia Corsaro
Head of Professional Services, Commanders Act
15:30
Lotrèk | SXO: Rispondere alla ricerca con un'esperienza memorabile
Search (sea – seo) e advanced search
15:30
Speaker
Alvise Comin
Head of Digital & Performance, TeamSystem
Matteo Severgnini
Data & Tech Solution Lead, Incubeta
15:30
Cosmic | Digital short-form content is booming: come sfruttare al meglio creators e creatività cross-piattaforma
Content Marketing
Speaker
Sara Brianzoni
Senior Project Manager, Cosmic
Paola Cantella
Creative Strategy Director, Cosmic
Giorgia Noschese
Brand Partnerships Specialist, Cosmic
15:30
Fytur | Total Digital Reach: come intercettare gli utenti su più piattaforme
Content Marketing Martech
Speaker
Alessandro Biasi
Marketing Manager, Mainstream & Seamless Division, Alpitour S.p.A
Marco Geresia
Chief Marketing Officer, Valica SpA
Bruno Pellegrini
CEO, Loquis
15:30
16:15
Evolution Group | Context is King! L'AI e la Nuova Generazione di Contenuti Video per Editori e Creators
AI Creativity Martech
16:15
ReStore | Data Collaboration e Dati di Prima Parte: Case Study del mondo Food and Beverage
Retail Media
Speaker
Barbara Labate
CEO, ReStore
16:15
The Brandformance Society | Email nel cestino, di chi è la colpa? Spoiler: dell’approccio
Creativity E-mail Marketing & Newsletter
Speaker
Giulia De Monte
Email Marketing & Automation Manager, The Brandformance Society
Michele Meggiolan
Art Director & UX/UI Manager, The Brandformance Society
16:15
DoubleVerify Scibids | Il ruolo dell'AI dalla Protezione alla Performance
AdTech AI Programmatic
Speaker
Laura Bellamio
Display & Programmatic Coordinator, Luisa Via Roma
Michele Marzan
Integrated Solution Director, DV | Scibids AI
16:15
Rai Pubblicità | Evoluzione del branded entertainment: Rai Pubblicità è il partner dell’innovazione
Content Marketing Creativity
Speaker
Serafina Croce
Responsabile Area Research, Rai Pubblicità
Laura D’Ausilio
Direttrice Brand Integration, Rai Pubblicità
Moderatori
Enrico Maschio
Responsabile Marketing Strategico, Rai Pubblicità
17:00
McCann Worldgroup Italy | Unbundled creativity: il valore della creatività per i brand tra influencer, piattaforme e gen AI
AI Creativity Martech
Speaker
Daniele Baglioni
Head of Creative Social&Content, McCann Worldgroup Italy
Daniele Cobianchi
CEO, McCann Worldgroup Italy
Luca Nicolai
CEO, KINESSO Italy
Federico Rampolla
Senior Advisor
Alessandro Sciortino
CCO, McCann Worldgroup Italy
17:00
Speaker
Andrea Barracu
Founder e Managing Partner, Silk Shells Consulting
Anna Maria Lorito
Partner, Studio Legale DGRS
Giulia Sala
Partner, Studio Legale DGRS
17:45
Panel DOOH
Digital OOH
Speaker
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
17:00
17:45
Onclusive | Unlock Business Potential: L'Utilizzo del Social Listening nell'Industria dei Media - RDS Success story
Martech Social Media
Speaker
Francesco Cristelli
Digital Marketing Strategist, RDS
Emanuele Pezzoli
Team Lead Italia - Account Executive, Digimind
17:45
17:45
IAB Italia | Tavolo di lavoro Influencer marketing
Influencer marketing
Speaker
Laura Gusmeroli
Client Director, Show Reel Agency
Filippo Solinas
Head of Influencer Marketing, Hearst Digital
Alida Spurio
Client Success Specialist, Sensemakers
Moderatori
Chiara Dal Ben
Marketing & Communication Director, Uniting
Top Speaker
Andrea Moccia
Fondatore e direttore editoriale Geopop
Paola Antonelli
Senior Curator, Department of Architecture and Design, and Director, Research and Development, The Museum of Modern Art
Nicola Piovani
Pianista, compositore e direttore d’orchestra
Alison Keith
Global Head of Media Excellence Kraft Heinz
Greg Hoffman
Former NIKE Chief Marketing Officer and Author, Emotion by design
Jerry Kaplan
Adjunct Lecturer at Stanford University
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