Programma
Scopri l’agenda e gli speaker di Conferenza, Vision Arena, Entertainment Arena e Workshop.
PRENOTA uno speed date
Speaker
Davide Arduini
Presidente UNA
Carlo Noseda
Presidente IAB Italia
Stefania Siani
Presidente ADCI
Marco Travaglia
Presidente UPA
Speaker
Denise Ronconi
Direttrice Osservatorio Internet Media del Politecnico di Milano
Speaker
Andrea Moccia
Fondatore e direttore editoriale Geopop
Nicola Piovani
Pianista, compositore e direttore d’orchestra
Speaker
Alessandro Diana
Responsabile per Italia, Europa Centrale e Grecia Accenture Song
Pepe Moder
Giornalista e conduttore Radio 24, Partner Imaginars
Giulia Staffieri
Chief Marketing, Sales & Omnichannel Leroy Merlin
Claudia Vassena
Executive Director Sales & Marketing Digital Retail, Intesa Sanpaolo
Speaker
Alessandro Diana
Responsabile per Italia, Europa Centrale e Grecia Accenture Song
Marco Girelli
CEO Omnicom Media Group Italy
Simona Maggini
Country Manager, WPP Italia & Group CEO, VML Italia
Carlo Noseda
Presidente IAB Italia
Marco Rapuzzi
CEO IPG Mediabrands e President McCann Worldgroup Italy
Caterina Tonini
CEO Havas Creative Network Italy | CO-Founder & CEO Havas PR Milan
Speaker
Greg Hoffman
Former NIKE Chief Marketing Officer and Author, Emotion by design
Giuseppe Stigliano
President Spring Studios
Speaker
Aldo Agostinelli
Chief Sales Marketing Officer Telepass
Michela Rovelli
Giornalista del Corriere della Sera
Leopoldo Schütz
Head of Concept Development Dances
Claudio Vaccarella
Co-Founder e CEO di Connected-Stories
Speaker
Ludovica Federighi
Head of FUSE – Head of content & entertainment Omnicom Media Group
Speaker
Roberta Cocco
Senior advisor, board member, docente universitaria
Francesca Costanzo
Managing Director OMD Italia
Valentina Sangiorgi
Chief Human Resources Officer Randstad
Maria Elena Viola
Direttrice Responsabile di Donna Moderna
Speaker
Federico Ferrazza
Direttore Wired Italia
Jerry Kaplan
Adjunct Lecturer at Stanford University
Speaker
Alessandro La Rosa
CEO e Founder, CreationDose
Speaker
Stefano Renzetti
VP of Sales Italy, Adlook
Speaker
Luca Comino
Co-Founder e Chief Creative Strategy Officer, INDI Agency
Niccolò De Benedittis
Strategy Team Leader, INDI Agency
Rossana de Michele
BOARD MEMBER e Founder, Storielibere.fm
Gaia Ferro
Senior Marketing Manager, Verti Assicurazioni
Speaker
Francesco Barbarani
Direttore Digital & Experience, Rai Pubblicità
Marco Robbiati
Direttore Marketing Commerciale, Rai Pubblicità
Speaker
Davide Costantino
Head of Digital Hub, Havas Media Network
Alessandro Cottino
Italy&CEMEA Media Senior Specialist Marketing Communication, Lavazza Group
Elena Giovanetti
Publisher and Product Director, RTL AdAlliance
Ed Wale
VP International, LG Ad Solutions
Speaker
Elisa Campofiorito
Senior Brand Marketing Manager, Trainline
Graziano Ferrari
Media Marketing & Sales Director, Sofidel
Paola Maffezzoni
Marketing & Comms Director, GroupM & WPP Italia
Marco Magnaghi
Managing Director, GroupM Nexus Italia
Julian Prat
Chief Operating Officer, Wavemaker Italia
Federica Setti
Moderatrice // Managing Director, Choreograph Italia
Speaker
Andrea Bozzo
Strategy & Growth Director, EssenceMediacom Italia
Alessandro Pastore
Chief Strategy & Content Officer, Mindshare Italia
Francesco Riccadonna
Moderatore // Managing Director, GroupM Entertainment Italia
Novella Sardos Albertini
Marketing Director, illycaffè
Michele Sarzana
Head of Brand Marketing, Communication & eCommerce, Fastweb
Antonio Severino
Practices & Innovation Director, GroupM Entertainment Italia
Speaker
Carla Leveratto
Head of Creative Works, Google
Stefano Rapone
Stand-up comedian
Daniele Tinti
Stand-up comedian
Giacomo Zanni
Creative Content Lead, Google Italia
Speaker
Franco di Sarro
CEO, Nexo Studios
Alessandro Genovesi
Responsabile canali Fast, Nexo TV
Alessandro Mari
Moderatore / Holden Studios
Cristina Sala
BD Lead, Samsung TV Plus Italy
Speaker
Evita Barra
Head of Advertising per l’Italia, Netflix
Stefania Duico
Senior Director of Marketing per Italia e Grecia, Netflix
Speaker
Arianna Federici Canova
Senior Manager Theatrical and Disney+ Promotions and Partnerships, The Walt Disney Company Italia
Raffaella Speroni
Ad Sales & Brand Partnership Sr Manager, The Walt Disney Company Italia
Roberto Trojsi
Director of Integrated Ad Sales, Promotions and Affiliate Partnership, The Walt Disney Company Italia
15:30
The Influencer Marketing Factory | Worldwide influence: Influencer marketing: Tendenze globali e best practices: Il successo di Beko
Influencer marketing
Speaker
Nicla Bartoli
VP Sales Global & Co-Founder, The Influencer Marketing Factory
Alessandro Bogliari
CEO & Co-Founder, The Influencer Marketing Factory
Corrado Di Scala
Digital Marketing&Communication Manager, Beko
Moderatori
Antonella D’Apolito
Italy Country Lead, The Influencer Marketing Factory
15:30
Awin | L’evoluzione del partnership marketing a supporto del ROAS: il successo di Leroy Merlin
Martech
Speaker
Andrea Bollani
Performance Marketing Manager, Leroy Merlin
Alessia Girola
Key Account Manager Advertisers, Awin
15:30
AdKaora | Dall'online all'in-store con i mobile coupon: la strategia multicanale retail per L'Oréal
Mobile & Proximity
Speaker
Martina Conte
Digital Lead, Wavemaker
Walter Ferrari
Chief Marketing Officer AdKaora - MarTech Hub Mondadori Media
Paolo Ingrosso
Chief Revenue Officer MarTech Hub, Mondadori Media
15:30
IAS, L’Oreal e Wavemaker | Unveil the beauty of every impression
Social Media Video
Speaker
Paolo Bordini
Media & Consumer TouchPoints Manager, L'Oréal Italia
Valentina Lops
Digital Lead, Wavemaker
Lucia Matano
Senior Associate CSM, IAS
Aaron Mirelli
Senior Account Executive, IAS
15:30
Aryel | Engagement First Ads: Nuovi Standard in Programmatic con Realtà Aumentata e 3D – Il Caso Studio Coop
Display advertising
Speaker
Davide Bettinelli
Partner & Partnership Lead, Aryel
Alessandro Serra
Responsabile Comunicazione Digital, Coop Italia
Matteo Zelger
Digital Lead, PHD Italia
15:30
Speaker
Giorgia Corvaglia
Head of Studio & Marketing, Teads Italia
Luca Rimoldi
Head of Media & Digital, Heineken Italia
15:30
Speaker
Giulia La Paglia
Passenger Vehicles Communication Manager, Ford Italia
Andrea Staderini
Head of Sales, Blis Italia
16:15
Speaker
Massimo Crotti
IOL Advertising Director, Italiaonline
Domenico Pascuzzi
Marketing Publishing & VAS Director, Italiaonline
16:15
Ykone & Campaygn | How Events & AI Boost Influencer Marketing ROI: Come massimizzare i KPIs delle attività di influencer marketing attraverso gli eventi fisici e l'utilizzo dell'AI
Influencer marketing
Speaker
Angela Masiero
Managing Partner, YKONE & CAMPAYGN
Ilaria Mastrovito
Senior Omnichannel Marketing Manager, Venchi
Moderatori
Claudio Piovesana
Co-founder & CEO, Adapt Interactive AI
16:15
Speaker
Emiliano Bozzi
Head of Digital Marketing & Data Strategy, Vodafone Italy
Diana Capitta
Market Innovation Leader Italy, Nexoya
Lorenzo Casuscelli
Digital Marketing Lead, Vodafone Italy
16:15
Speaker
Barbara Andreotti
Senior Specialist Partner, Media&AdTech Solutions, Microsoft Advertising
Alfonso Mariniello
Director Sales Media&AdTech Solutions Italy/Spain, Microsoft Advertising
16:15
LiveRamp | Addressability: How L'Oréal Italia is future-proofing their programmatic strategy
AdTech Tracking e Cookieless
Speaker
Thomas Coulon
Director, Connectivity & Ecosystem, EMEA, LiveRamp
Marco de Patre
Publisher Development Director Italy, LiveRamp
Matteo Ferrando
Head of Technology & Innovation, GroupM
Michela Galeazzi
Head of Programmatic and Performance, CairoRCS Media
16:15
Invibes e PHD Media | Nuove frontiere dello Smart Targeting – Case Study de La Compagnie
AdTech Display advertising
Speaker
Beatrice Borghi
Digital Manager, PHD
Giulia Petrosino
Senior Sales Manager, Invibes
Gianantonio Politi
Head of Sales, Invibes
16:15
17:00
The Trade Desk & PHD | Omnicanalità, dati e misurazione: le nuove opportunità potenziate dall’AI
AdTech AI CTV
Speaker
Rocco de Filippis
Senior Director of Business Development, The Trade Desk
Stefano Forcinetti
Head of Programmatic, PHD
17:00
Mobkoi | Creative Effectiveness: Driving Attention, Qualified Traffic and Outcomes for Canali
Creativity Display advertising
Speaker
Eleonora Bani
Media Planner, Canali
Marco Cancelliere
Managing Director, Mobkoi Italia
Valentina Conti
Head of Digital Marketing and Media, Canali
Carla Costa
Business Development Director, Mobkoi Italia
17:00
Speaker
Daniele Cabello
Senior Customer Success Manager, Nexoya
Jacopo Maraffino
Digital Leader at Dentsu Italy
17:00
Speaker
Elisa Bertolotto
Global Media Manager, Lavazza
Fabio Manassero
Senior Sales Manager Italy, Samsung Ads
Maria Federica Pappalardo
Head of Media – Internet & Interactive Communication Manager, Vodafone
17:00
t2ó Italia | Armonizzare brand e performance attraverso la personalizzazione del contenuto - Il Caso di successo Ragno
Creativity Performance Marketing
Speaker
Paolo Manenti
Creative Director, t2ó Italia
Filippo Monaco
Chief Commercial Officer, t2ó Italia
Matteo Restelli
Direttore Commerciale, Ragno
Cristina Ughes
Managing Director, t2ó Italia
17:00
Speaker
Andrea Di Fonzo
CEO, Publicis Media
Amélie Grenier-Bolay
Country Manager Italy & MENA PubMatic
17:00
Magnite | Una Fireside Chat with Davide Tremolada, CTO di OMG - L’impatto dell’evoluzione tecnologica sul media buying della CTV
AdTech CTV Programmatic Video
Speaker
Lorenzo Del Seppia
Commercial Director, Italy, Spain & MENA, Magnite
Davide Tremolada
CTO , OMG Italy
17:45
Grandi Stazioni Retail | Oltre l’out of home: Retail Media video 360°
Digital OOH Retail Media
Speaker
Giuliano Noci
Prorettore Delegato del Politecnico di Milano - Professore Ordinario di Strategia & Marketing
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
Nicola Spiller
Direttore Osservatorio Internet Media e Osservatorio Omnichannel Customer Experience del Politecnico di Milano
Alessandro Tavallini
Media Sales Director, Grandi Stazioni Retail
17:45
Speaker
Riccardo Antonicelli
Media Director, Caffeina
Alice Cagnani
Consultancy Director, Caffeina
Giovanni Carparelli
Head of Marketing, BeRebel - Gruppo Unipol
Tiziano Tassi
CEO & Founder, Caffeina
17:45
Equativ | Innovating Media Buying: Unlocking Advanced SPO with Curation Solutions
AdTech CTV Programmatic Retail Media
Speaker
Andrea Galtieri
Managing Director Demand, Equativ
Valentina Mensi
Director, Publisher Partnership, Equativ
17:45
ADM Media brand solutions | AI - (Dis)illusioni efficaci per la produzione di contenuti massivi
Creativity
Speaker
Alexandro De Martino
Founder & CEO , ADM Media brand solutions
17:45
iubenda | Rejection recovery features e ottimizzazioni per migliorare CR e revenue
Martech Performance Marketing
Speaker
Paolo Occhipinti
CSO, iubenda
17:45
Speaker
Salvo Nicotra
Chief Innovation Officer, Onetag
Hanne Tuomisto-Inch
Director, Privacy Sandbox Partnerships - EMEA
17:45
CAIRORCSMEDIA | A colorful intersection. Quando creatività e contesto rendono i valori autentici. Il caso Henkel.
Creativity Social Media
Speaker
Chiara Cristiano
Advertising Manager Fab!, CairoRCS Media
Simona Di Bianco
Internal & External Relations Manager, Henkel Consumer Brands
Carola Fella
Social Media Advertising Manager Corriere Della Sera, CairoRCS Media
Imperia Moramarco
Lead of Media Partnership, FUSE
Serena Pesapane
Marketing Manager Hair Categories & LAD, Henkel Consumer Brands
17:45
Adsquare | Leveraging mobile data for omnichannel success: A DOOH case study with Sweet! Media for Marcolin/Guess Eyewear
Data platforms
Speaker
Anna Iuculano
Sales Director, Adsquare Italy
Claudia Sgura
Sales Manager, Sweet! Media
Edoardo Sutter
Media Buying Consultant, Intarget
Speaker
Barbara Carfagna
Anchor Tg1 e ‘Codice’ Rai1
Massimo Chiriatti
Chief Technical & Innovation Officer Lenovo Italy
Speaker
Paola Antonelli
Senior Curator, Department of Architecture and Design, The MoMA New York
Speaker
Francesca Mortari
Director YouTube Souther Europe
Chloé Souchaire
Head of Advocacy and Influence, L'oreàl Italia
Elisabetta Taverna
Director, Large Customers Sales, Google Italia
Speaker
Constantine Kamaras
Co-founder & Chairman Emeritus IAB Europe
Alison Keith
Global Head of Media Excellence Kraft Heinz
Speaker
Giuseppe G. Stasi & Giancarlo Fontana
Regista e sceneggiatore di The Bad Guy / Regista e montatore di The Bad Guy
Marina Guida
Head of Sales Amazon Ads
Nicole Morganti
Head of Originals, Italy & Southern Europe Prime Video
Speaker
Pierluigi Pardo
Giornalista, conduttore televisivo e telecronista sportivo
Pierdonato Vercellone
Chief Communication Officer AC Milan
Speaker
Davide Boscacci
Chief Creative Officer per Italia, Europa Centrale e Grecia, Accenture Song
Lorenzo Broccardi Schelmi
Marketing Lead per Italia, Europa Centrale e Grecia, Accenture Song
Speaker
Pierpaolo Morgante
Senior Client Director, Microsoft Advertising
Samuele Serci
Sales Lead, Microsoft Advertising Italia
Speaker
Francesco Bozza
Vice President & Chief Creative Officer, Grey Italia
Simona Maggini
Country Manager, WPP Italia & Group CEO, VML Italia
Giuseppe Mastromatteo
President & Chief Creative Officer, Ogilvy Italia
Michele Picci
Group Chief Creative Officer, VML Italia
Speaker
Daniele Cobianchi
CEO, McCann Worldgroup Italy
Speaker
Cat Bell
Media & CE Senior Consulting Director, dunnhumby
Nina Burrows
Head of Account Management, Tesco Media & Insight Platform
Marco Metti
Business Development Manager, dunnhumby Italia
Speaker
Francesco Boano
CTO, Next14
Luca Cavalli
General Manager, Different
Matteo Dolcini
Digital Marketing & Social Media Manager, Barilla
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
Assunta Timpone
Media Director, L’Oréal Italia
Speaker
Sergio Amati
General Manager, IAB Italia
Andrea Ballardini
Head of Partners Development, Alibaba.com
11:15
Fondazione Welfare Intelligence | Digital e Analytics a supporto delle persone fragili e bisognose
Data platforms
Speaker
Silvia Castellanza
Chief Data Officer – Direttrice Area Interoperabilità del Dato, Comune di Milano
Marco Santambrogio
Presidente, Fondazione WELFARE INTELLIGENCE
12:00
X | Innovation at the speed of X
Social Media Video
Speaker
Cris Nulli
Market Lead at X, Italy
12:45
Speaker
Nicolò Palestino
Country Manager, Azerion Italy
Tommaso Zeppetella
Sales Director, Azerion Italy
15:30
Speaker
Silvia Facchi
Sales Manager, Vidoomy
Mario Trovato
Agency Sales Lead, Vidoomy
Giulia Zanoletti
Communication Manager, PHD
15:30
Anonymised | Ritrovare il 60% dell'open web: come Jakala ottimizza le campagne con la tecnologia ID-less di Anonymised
Tracking e Cookieless
Speaker
Adriano Coccia
Strategic Offering, Media & Innovation Senior Director, JAKALA
Mattia Fosci
Founder & CEO, Anonymised
Fabiano Lazzarini
Senior Manager, JAKALA
15:30
40Degrees | The art of content. Coinvolgere strategicamente creator e talent per vincere le sfide del prossimo futuro
Influencer marketing
Speaker
Matteo Pogliani
CEO, 40Degrees
15:30
15:30
Fytur | Total Digital Reach: come intercettare gli utenti su più piattaforme
Content Marketing Martech
Speaker
Alessandro Biasi
Marketing Manager, Mainstream & Seamless Division, Alpitour S.p.A
Marco Geresia
Chief Marketing Officer, Valica SpA
Bruno Pellegrini
CEO, Loquis
15:30
Commanders Act | Data Measurement in a “Cookieless” World: dai dati di prima parte all'attivazione
Martech
Speaker
Andrea Bovarini
International Business Director, Commanders Act
Valentina Caro
Sales Manager South Europe, Commanders Act
Grazia Corsaro
Head of Professional Services, Commanders Act
15:30
Lotrèk | SXO: Rispondere alla ricerca con un'esperienza memorabile
Search (sea – seo) e advanced search
15:30
Cosmic | Digital short-form content is booming: come sfruttare al meglio creators e creatività cross-piattaforma
Content Marketing
Speaker
Sara Brianzoni
Senior Project Manager, Cosmic
Paola Cantella
Creative Strategy Director, Cosmic
Giorgia Noschese
Brand Partnerships Specialist, Cosmic
15:30
Speaker
Alvise Comin
Head of Digital & Performance, TeamSystem
Matteo Severgnini
Data & Tech Solution Lead, Incubeta
16:15
DoubleVerify Scibids | Il ruolo dell'AI dalla Protezione alla Performance
AdTech AI Programmatic
Speaker
Laura Bellamio
Display & Programmatic Coordinator, Luisa Via Roma
Michele Marzan
Integrated Solution Director, DV | Scibids
16:15
Speaker
Stefano Epifani
Presidente Fondazione della Sostenibilità Digitale
Roberto Ferrari
Head of Digital Communication Experience & Strategy, Eni
Aida Racaku
Head of Digital Strategy & Media, Plenitude
Domenico Squillace
Presidente UNINFO
16:15
The Brandformance Society | Email nel cestino, di chi è la colpa? Spoiler: dell’approccio
Creativity E-mail Marketing & Newsletter
Speaker
Giulia De Monte
Email Marketing & Automation Manager, The Brandformance Society
Michele Meggiolan
Art Director & UX/UI Manager, The Brandformance Society
16:15
Bea - Be a Media Company | Comunicare come Trump e Harris: spunti dalla corsa alla Casa Bianca per i narratori d'impresa
Content Marketing Creativity
Speaker
Marco Bardazzi
Co-Founder | Editor-in-chief, Bea – Be a Media Company
Lorenzo Pregliasco
Founding Partner, YouTrend
16:15
Reworld Media Italia | Oltre l'advertising: storytelling e collaborazioni nell'era dei Media su misura
Content Marketing
Speaker
Katia Ciancaglini
Head of Digital, Reworld Media Italia
Angelica Siciliani Fendi
Content Creator e Coach, @angie.tutorials
16:15
Speaker
Barbara Labate
CEO, ReStore
Riccardo Polizzi Carbonelli
Sales Director Italy, Infosum
Cecilia Sandrucci
EU Director, Consumer Data Acquisition and Activation, The Coca Cola Company
16:15
Hearts & Science | Riprendiamoci l'Internet!
Sustainable Ads
Speaker
Emanuele Giraldi
Managing DIrector, Hearts & Science
Marco Gui
Professore Associato di Sociologia dei media (Università di Milano-Bicocca) e co-fondatore Patti Digitali
Matteo Lusiani
Independent brand consultant e consigliere di Biella Cresce APS
16:15
Rai Pubblicità | Evoluzione del branded entertainment: Rai Pubblicità è il partner dell’innovazione
Content Marketing Creativity
Speaker
Serafina Croce
Responsabile Area Research, Rai Pubblicità
Laura D’Ausilio
Direttrice Brand Integration, Rai Pubblicità
Moderatori
Enrico Maschio
Responsabile Marketing Strategico, Rai Pubblicità
16:15
Evolution Group | Context is King! L'AI e la Nuova Generazione di Contenuti Video per Editori e Creators
AI Creativity Martech
Speaker
Maddalena De Curtis
Marketing Manager, Casafacile - Donna Moderna.com
Marco Lenoci
CEO, Evolution Group
Marco Micheli
Project Manager, Evolution Group
Andrea Tognoni
Digital Manager, Coming Soon
17:00
Speaker
Amato Della Vecchia
Head of Digital & Experience, Poste Italiane
Geronimo Pirro
Head of Digital Sales & Marketing, Poste Italiane
17:45
IAB Italia| Esplorando il Futuro del DOOH: Standardizzazione, Innovazione e Opportunità di Domani
Digital OOH
Speaker
Michele Casali
Marketing Data Director, IGPDecaux
Alfredo Coco
Direttore Marketing Web, Out Of Home & Print, Mediamond S.p.A.
Vito Pace
Marketing Director, Urban Vision
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
Moderatori
Marco Valenti
CEO & CO-Founder, Dorvan
17:00
Speaker
Luca Casaura
Group Chief Marketing Officer, Bauli
Daniela Della Riva
Chief Strategy Officer, PHD Italia
Roberto Iannetti
Head of Digital, PHD Italia
Giovanna Pinna
Media Director, Chanel
17:00