Programma

Artificial Intelligence - WPP Media | L'AI diventa conversazione: il nuovo patto tra brand e consumatori

Quando l’intelligenza artificiale cambia il paradigma del Marketing: la trasformazione di Search & SEO, gli impatti degli Agent, le strategie vincenti dei brand e alcuni casi di successo.

Speaker

Veronica Benigno

Consulting Director Choreograph

Lucia Celi

Digital Data Analytics Lead Choreograph

Matteo Ferrando

Head of Innovation Choreograph

Andrea Franzoni

Insight Manager Choreograph

Marco Magnaghi

Managing Director Media Solutions WPP Media

Silvia Martella

Director Search & Social Services WPP Media

Julian Prat

Executive Director Wavemaker

Davide Romeo

Digital performance Marketing & Communication Senior Manager Samsung

Federica Setti

Managing Director Choreograph

Rosaria Tincani

SEO Senior Manager Sky

Novembre

2025

Ora inizio:

11:30