Speaker
Marialuisa Barachetti
Marialuisa Barachetti
Senior Sales Manager at Adlook
Marialuisa Barachetti, is a digital advertising professional with over ten years of experience across programmatic, media strategy, and data-driven marketing.
She currently serve as Senior Sales Manager at Adlook, a next-generation media-tech company within the RTB House Group, where she drive the adoption of AI and Deep Learning–powered cookieless solutions for brands and agencies across multiple markets.
She began her career at Weborama, where she learned the technical foundations of programmatic and developed a deep understanding of the data and technology driving this industry. Then she joined Triboo Group as Head of Publisher, overseeing publisher partnerships and digital monetization strategies, and later moved to Captify as Sales Manager, managing key clients and contributing to the company’s growth in Italy.
She is passionate about innovation and the future of programmatic — helping brands and agencies leverage technology and AI to drive measurable outcomes and long-term growth.
Workshop:
