Programma

Adlook | The Power of Precision: quando il data-driven targeting genera risultati reali nel B2B

AdTech

Programmatic advertising is evolving from reach to relevance.

Through its collaboration with Nexi, Adlook demonstrates how deep learning and cookieless technology can precisely identify and engage B2B decision-makers, a segment traditionally hard to reach with standard digital tools. Campaigns optimized for precision targeting delivered higher engagement, improved lead quality, and stronger business outcomes.

As privacy regulations reshape the ecosystem, this session explores how AI-driven targeting is redefining B2B marketing—enabling brands to reach the right audience, drive measurable impact, and future-proof their digital strategies.

Speaker

Marialuisa Barachetti

Senior Sales Manager at Adlook

Novembre

2025

Ora inizio:

17:15

Ora fine:

17:45

sala:

AMBER 2

ACQUISTA