Amazon ADS | The Twitch Effect
This session will provide an overview of Twitch, from its roots in gaming to its current role in culture. It will educate advertisers on how to harness the power of live streaming, discuss the future of Twitch – including tools, innovations, and brand sponsorship opportunities. The session will also spotlight case studies from Italy and Europe, demonstrating how authentic brand integration on Twitch drives meaningful audience connections and measurable business outcomes.
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