Adsquare | Leveraging mobile data for omnichannel success: A DOOH case study with Sweet! Media for Marcolin/Guess Eyewear

In today's interconnected advertising landscape, understanding and optimising the consumer journey across multiple channels is crucial for effective marketing. This session will explore how mobile data can be harnessed to enhance targeting and measurement in omichannel environment. Through a detailed case study of our collaboration with Sweet! Media for Marcolin/Guess Eyewear, we will demonstrate how precise mobile data-driven targeting was integrated into a DOOH campaign to maximise reach and impact. Attendees will gain insights into omnichannel measurement capabilities, learn best practices for integrating mobile data into their own campaigns, and see the power of advanced audience insights in action.