Blis | Driving Through the Omnichannel Jungle: Ford Explorer Meets Blis Audience Explorer

As the digital landscape grows more complex every year, campaigns tend to run on multiple siloed channels. In fact, omni-channel strategies often become multi-channel efforts, with each platform targeting slightly different audiences and lacking cohesive measurement. There’s a (cookieless!) way out of this. AdTech company Blis and automotive giant Ford will share how to address these challenges crafting a true omni-channel strategy that reaches a unique audience on every touchpoint during their media consumption.