Privacy Sandbox | Welcoming the next era of privacy online

A New Era for Online Privacy

The Privacy Sandbox is an ambitious initiative spearheaded by Google that aims to fundamentally reshape how user privacy is managed on the web. This initiative arises from growing concerns about the pervasiveness of online tracking and the limitations of current methods, particularly third-party cookies, which collect vast amounts of user data, often without transparency or meaningful user control.

The Privacy Sandbox proposes a paradigm shift by developing new web standards that prioritize user privacy while still enabling critical online functionalities like personalized advertising and website analytics.

Join Hanne Tuomisto-Inch on stage to hear about the latest developments of Privacy Sandbox and the road ahead.