Privacy Sandbox & Onetag | Welcoming the next era of privacy online

AdTech

A New Era for Online Privacy

The Privacy Sandbox is an ambitious initiative spearheaded by Google that aims to fundamentally reshape how user privacy is managed on the web. This initiative arises from growing concerns about the pervasiveness of online tracking and the limitations of current methods, particularly third-party cookies, which collect vast amounts of user data, often without transparency or meaningful user control.

The Privacy Sandbox proposes a paradigm shift by developing new web standards that prioritize user privacy while still enabling critical online functionalities like personalized advertising and website analytics.

Join Hanne Tuomisto-Inch on stage to hear about the latest developments of Privacy Sandbox and Salvatore Nicotra from Onetag to understand  how marketers’ programmatic advertising challenges can be solved with Onetag’s Smart Curation Platform as well as their ongoing contributions to the development of Privacy Sandbox and testing of new solutions.

Speaker

Salvo Nicotra

Salvo Nicotra

Chief Innovation Officer, Onetag

Vedi Bio
Hanne Tuomisto-Inch

Hanne Tuomisto-Inch

Director, Privacy Sandbox Partnerships - EMEA

Vedi Bio
29
Ottobre
2024
Ora inizio:
17:15
Ora fine:
17:45
sala:
red 1