Mobkoi | Creative Effectiveness: Driving Attention, Qualified Traffic and Outcomes for Canali

Creativity, Display advertising

Explore how the advanced use of ad formats and creativity can drive effectiveness.

We will present key data collected in collaboration with our partner Lumen in 2023/2024, focusing on attention, eye-tracking, and brand lift metrics.

Together with Canali, we will showcase the case study of the SS24 campaign to demonstrate the impact of a sophisticated and diversified creative approach across different funnel stages.

 

 

Speaker

Eleonora Bani

Eleonora Bani

Media Planner, Canali

Marco Cancelliere

Marco Cancelliere

Managing Director, Mobkoi Italia

Valentina Conti

Valentina Conti

Head of Digital Marketing and Media, Canali

Carla Costa

Carla Costa

Business Development Director, Mobkoi Italia

29
Ottobre
2024
Ora inizio:
16:30
Ora fine:
17:00
sala:
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