Mobkoi | Creative Effectiveness: Driving Attention, Qualified Traffic and Outcomes for Canali
Creativity, Display advertising
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Explore how the advanced use of ad formats and creativity can drive effectiveness.
We will present key data collected in collaboration with our partner Lumen in 2023/2024, focusing on attention, eye-tracking, and brand lift metrics.
Together with Canali, we will showcase the case study of the SS24 campaign to demonstrate the impact of a sophisticated and diversified creative approach across different funnel stages.
Speaker
Eleonora Bani
Media Planner, Canali
Marco Cancelliere
Managing Director, Mobkoi Italia
Valentina Conti
Head of Digital Marketing and Media, Canali
Carla Costa
Business Development Director, Mobkoi Italia
29
Ottobre
2024
Ora inizio:
16:30
Ora fine:
17:00
sala:
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