Barbara Falanga

Director Europe & Meta Media CoE Lenovo

Barbara Falanga is Media Director at Lenovo, leading media strategy and innovation across EMEA and META. She specializes in building integrated media frameworks that connect brand, performance, commerce, and AI-led experiences. Passionate about the future of marketing, she works at the intersection of technology, measurement, and consumer engagement, helping shape how global brands adapt to an increasingly AI-powered media landscape.