Caroline Giegerich is VP, AI at the Interactive Advertising Bureau (IAB), where she leads efforts to shape how artificial intelligence is adopted and scaled across the advertising ecosystem. With over 20 years of experience in strategy, innovation, and marketing at companies like Warner Music Group, HBO, Showtime, and Smashbox Cosmetics, Caroline blends deep strategic insights, emerging technology and storytelling to drive business impact. She’s led pioneering work in AR, AI-generated creative, sports R&D, and fan engagement tech, and has advised brands across media, entertainment, beauty, and consumer goods. A speaker at TEDx, SXSW, Advertising Week and more and frequent contributor to Adweek, AdAge and The Drum, she’s been recognized in 2024 as a Marketer that Matters in the Wall Street Journal and by Brand Innovators with the Women in Marketing Industry Innovator award.