Oliver von Wersch

Founder and CEO vonwerschpartner, Digital Strategies | Consulting for IAB Tech Lab

Oliver played a key role in the digital transformation of some of the largest media companies in Germany and Europe. He founded vonwerschpartner Digital Strategies in April 2017 and joined Statista Strategy as a partner in October 2021. He has held top management positions in the digital industry for more than 15 years and has over 25 years of experience in digital business. His knowledge covers all relevant parts of the digital value chain—product, technology, advertising, strategy. Among other things, Oliver held senior positions at Tomorrow Focus AG (Burda), arvato mobile (Bertelsmann), and Gruner + Jahr. Starting in 2008, he built up the mobile advertising business for Gruner + Jahr and led it to German market leadership. He has been managing director of G+J eMS since 2010 and CEO of G+J Digital Products since 2012. Before founding his own company, he was responsible for all strategic relationships at Gruner + Jahr Digital. vonwerschpartner supports media companies, advertisers, industry organizations, and others in developing and implementing their go-to-market strategies.

Oliver is representing IAB Tech Lab (www.iabtechlab.com) in Europe.