11:00 – 11.20
Oltre le Metriche Tradizionali: 3 Case History per scalare le performance digitali
#AI
Gaetano Polignano
Managing Director TRKKN, Omnicom Media
11:30 – 11:50
Omni: One platform. One unified view of growth. Il tuo business, dalla complessità ai risultati
#AI
Stefano Cervini
Chief Intelligence & Data Analytics Officer, Omnicom Media
Benedetta Siccardi
Growth Analytics, Omnicom Media
15:00 – 15:20
Commerce intelligence in action: come trasformare i dati in decisioni con Flywheel
#AI #Retail Media
Eleonora Rossi
Head of Commerce, Omnicom Media