28Ottobre2026
09:30
09:30 – 09:37
28 Ott
Conduttrice
Presidente UNA
Presidente IAB Italia
Presidente ASSIRM
Presidente ADCI
Presidente UPA
09:30 – 10:30
28 Ott
Head of Advertising, Netflix Italy
09:30
09:30 – 10:00
28 Ott
Ipsos Doxa | Augmented Creativity: il contributo dell’Artificial Intelligence nell’ispirare la Human Intelligence
Ipsos Doxa
#AI #Palco Tematico
Research Director Ipsos Doxa
Creative Excellence Leader Ipsos Doxa
09:37
09:37 – 09:42
28 Ott
Presidente ASSIRM
09:42
09:42 – 09:54
28 Ott
Portavoce Media Hub UNA
09:54
09:54 – 10:06
28 Ott
CEO Spain & Italy, Kantar
10:00
10:00 – 10:45
28 Ott
DoubleVerify | The Great AI Disruption: Come l’AI Sta Riscrivendo le Regole dell’Advertising. Il caso Intesa Sanpaolo
DoubleVerify
#AI #Palco Tematico
Group Director Italy DoubleVerify
Head of Digital Marketing & Advertising Intesa Sanpaolo
10:00 – 10:30
28 Ott
GEO e ChatGPT Ads per chi deve vendere: come farsi scegliere dall’AI (e misurarlo). Il caso Buffetti e un regalo per te.
Boraso Digital Commerce
#Performance Marketing
Chief AI & Marketing Officer, Boraso Digital Commerce
Head of Digital Advertising, Boraso Digital Commerce
Martech & Analytics Specialist, Boraso Digital Commerce
10:00 – 10:30
28 Ott
GEO, la nuova frontiera della ricerca
IAB Italia e Sole 24 Ore Business School
#AI #Formazione #Search e advanced search
Co-founder, The Newco
10:00 – 18:00
28 Ott
10:00 – 10:30
28 Ott
Senior Sales Manager Media, Rakuten
Senior Sales Manager Media, Rakuten
10:00 – 18:00
28 Ott
Omnicom Media Cloud
Omnicom Media
10:00 – 18:00
28 Ott
Retail Media Village
#Retail Media
Retail Media Lead, Accenture Song
Digital Lead for Communications, Media and Technology, Accenture Song
Senior Account Executive Retail Enterprise, Salesforce
Direttore Marketing, Selex Gruppo Commerciale
Trade Marketing Manager Modern Trade, Perfetti Van Melle
Media & Account Director – Selection, Gruppo Perfetti Van Melle
Presidente e AD, Largo Consumo
Responsabile Centro Studi, Centromarca
Head of Retail Media, Dentsu
Head of Performance and Retail Media, Havas
Head of Commerce, OMD
Head of eCommerce and Retail Media, WPP
Executive Advisor, Accenture
Speaker, author and founder, Keynote
Retail Media Dept. Head, MediaWorld
Sales Manager Retail Media, M-cube
Retail Media & Omnichannel Solution Design Manager, M-cube
10:00 – 18:00
28 Ott
10:00 – 10:30
28 Ott
Direttrice Scientifica, OBE
10:06
10:06 – 10:11
28 Ott
General Manager, IAB Italia
Founder of SuperModerno and co-founder of Arduino
10:11
10:11 – 10:16
28 Ott
Presidente IAB Italia
10:16
10:16 – 10:36
28 Ott
Professore onorario Politecnico di Milano
VP Global Contact Lenses Category Essilor Luxottica
Fondatore e direttore editoriale Geopop
10:36
10:36 – 10:41
28 Ott
Presidente UPA
10:41
10:41 – 11:01
28 Ott
Conduttrice, attrice e autrice
AD Rai Pubblicità
10:45
10:45 – 11:30
28 Ott
40Degrees | Stop doing creator campaigns. Start building a Creator Marketing System
40Degrees
#Creator #Palco Tematico
CEO 40Degrees
10:45 – 11:15
28 Ott
Curation e sell-side decisioning: come pianificare meglio in Open Web
Index Exchange
#AI #Programmatic
Team Lead Partner Development, Index Exchange
Senior Manager Solutions Consulting, Index Exchange
Senior Manager Digital Media, Jakala
10:45 – 11:30
28 Ott
Equativ | Beyond the Workflow: Why Model Training and Performance Will Define the Next Era of Ad Tech AI
EQUATIV
#AI #Palco Tematico
Managing Director Demand Italy Equativ
10:45 – 11:15
28 Ott
Head of Business Development, 2WATCH Group
Chief Partnership Production Officer, 2WATCH Group
10:45 – 11:15
28 Ott
Account Director, Taboola
Responsabile Online Media, Edison Energia
10:45 – 11:15
28 Ott
Retail media, come sfruttare al meglio le nuove opportunità messe a disposizione dai retailer per parlare con i consumatori
IAB Italia e Sole 24 Ore Business School
#Formazione #Retail Media
Co-founder, The Newco
Responsabile Vendite, Retailor Media
11:00
11:00 – 14:00
28 Ott
Director of Advertising Sales, Brand Partnerships and Platform Distribution, Walt Disney Company Italia
11:01
11:01 – 11:16
28 Ott
General Manager, IAB Italia
Attore, comico e autore
11:16
11:16 – 11:18
28 Ott
11:18
11:18 – 11:38
28 Ott
Head of Industry, Telco Energy Finance Google
Director of Product Management Search Ads Google
Head of Digital Marketing & Sales Enel Group
Head of Media Planning & Content, External Relations Enel Group
11:30
11:30 – 13:00
28 Ott
#ChiediloallaGenZ: il nuovo linguaggio dell’engagement
UniversityBox | Nova Alkemy
#Affiliate marketing & Lead Generation
Managing Director, Alkemy Nova
Founder & CEO, Cosmic
Senior Research Manager, Eumetra
Head of CRM & Consumer Insight, Pinko
Head of Customer Value Management & Partnership, Trenitalia
Head of Marketing & Business Development, Hype
Marketing Manager, Utravel
Product Manager, Samsung
Content Creator
Content Creator, Chapeau
Head of sales, UniversityBox
Moderatore — CEO & Co-Founder Chapeau Media
11:30 – 12:00
28 Ott
AI-Driven Advertising: dalla strategia all’esecuzione nell’era dell’intelligenza artificiale
IAB Italia e Sole 24 Ore Business School
#AI #Formazione #Media
Co-founder, The Newco
11:30 – 12:15
28 Ott
CEO Italy & Partner Converteo
Associate Dean for Research Claudio Demattè Research Division – SDA Bocconi School of Management
CIO & CTO Autotorino
Head of EMEA Applied AI Tech GTM Google Cloud Google Italia
Digital & Business Development Senior Manager ENGIE Italia
11:30 – 12:00
28 Ott
PR & Influencer Manager Italy & Southern Europe, Beiersdorf
Senior Account Executive Enterprise, Skeepers
11:30 – 12:00
28 Ott
CEO & co-founder, Outsight
11:30 – 12:15
28 Ott
Comedy Creator
Food Content Creator
Content Creator Lifestyle & Nail Artist
Creative Strategist & Content Creator
11:38
11:38 – 11:43
28 Ott
Presidente UNA
11:48
11:48 – 12:08
28 Ott
People Consulting Leader EY Europe West
EY Studio+ Italy Managing Partner
12:08
12:08 – 12:10
28 Ott
12:10
12:10 – 12:30
28 Ott
Business Lead Sports di Prime Video Italia
Telecronista Prime video
12:15
12:15 – 12:45
28 Ott
Head of Operations, Seed
12:15 – 12:45
28 Ott
Fermare lo sguardo. Strategia e Visual Design nei contenuti digitali
IAB Italia e Sole 24 Ore Business School
#Creativity #Formazione #Social Media
Docente e Consulente in Visual Design e Brand Strategy
12:15 – 13:00
28 Ott
Misura ciò che conta, ottimizza ciò che converte
#AI #Palco Tematico
Managing Director e Partner Cognitive
Account Director Quantcast
Director of Sales Adform Italia
Direttore Osservatorio Internet Media Politecnico di Milano
12:15 – 13:00
28 Ott
Panel IAB | Oltre i follower: il valore della creator economy. Metriche, responsabilità e nuove voci dell’influencer marketing
IAB Italia
#Creator #Palco Tematico
Content Creator di Power Talent Agency & Founder Aerenica
Divulgatori e Content Creator
Managing Director Jiffy Agency
Chief Partnership, Media Officer
Moderatore — Consultant & Lecturer | Digital Media, Editorial Strategy & Content Leadership
12:15 – 12:45
28 Ott
Vendere online è “facile”, vendere in store è “difficile”: guida pratica al Sell-Out
Caffeina
#Performance Marketing
Executive Media Director, Caffeina
Paid Media and Data Director, Caffeina
12:30
12:30 – 12:32
28 Ott
12:32
12:32 – 12:37
28 Ott
Presidente ADCI
12:37
12:37 – 12:57
28 Ott
Designer
14:15
14:15 – –:–
28 Ott
Pulp Podcast Live | IL POTERE DEI CONTENUTI
#Entertainment
14:30
14:30 – 15:00
28 Ott
Presidente & CEO Eumetra MR SpA
Head of Marketing divisione HVAC Samsung Electronics Italia
Innovation & Business Development Advisor Eumetra
14:30 – 15:00
28 Ott
Media Cartographer
15:00
15:00 – 15:30
28 Ott
Autore e Head of Media & Digital, Opella Italia
Giornalista, autrice e body activist
Commercial Managing Director, EXTE
Moderatore — Senior Sales Manager, EXTE
15:00 – 15:30
28 Ott
Performance Solutions Lead, Google Italy
Industry Manager, Google Italia
Director of Marketing, Facile.it
15:00 – 15:30
28 Ott
Head of Direct Key Accounts & Sales Manager, AdKaora
Senior Sales Account Manager, AdKaora
Head of Performance Sales, AdKaora
Senior Omnichannel & Digital Manager, Alcon
15:00 – 15:30
28 Ott
Chief Media & Tech Officer, iOL
Media & Tech Marketing & Go to Sales Director, iOL
Advertising Director, iOL
Market Director, iProspect
C Level & Board Member, 3BMeteo
15:00 – 15:30
28 Ott
Partner & Chief Sales Officer, Aryel
Programmatic Media Manager – Europe & Meta, Lenovo
15:00 – 15:30
28 Ott
15:00 – 15:45
28 Ott
Senior Director Integral Ad Science
Director Europe & Meta Media CoE Lenovo
CEO and Business Transformation Leader
15:00 – 15:30
28 Ott
Country Manager, FRAMEN Italia
Senior Agency Manager, FRAMEN Italia
Senior Commerce Consultant del team Retail Media, Dentsu
Digital Performance & Media Manager, Euronics Italia
15:00 – 15:30
28 Ott
CEO & Founder, ReStore
Senior Sales Manager, ReStore Media
Media & PR Manager Italy, Greece & Israel, Philips
Commerce Project Account, OMNICOM MEDIA
15:00 – 15:45
28 Ott
Rai Pubblicità | DALL’ONLINE ALL’INLINE. Contenuti, talent e tecnologia: la nuova esperienza crossmediale di Rai Pubblicità.
Rai Pubblicità
#Entertainment #Palco Tematico
Direttore Business Development & Digital Rai Pubblicità
Direttore Brand Integration Rai Pubblicità
Opinionista sportivo
Pittore e artista contemporaneo
15:00 – 15:30
28 Ott
Agency Partner Manager Global Business Solutions, TikTok Italia
15:30
15:30 – 18:00
28 Ott
15:45
15:45 – 16:15
28 Ott
Commercial Director Italy, Spain, MENA, Magnite
15:45 – 16:15
28 Ott
Come il Contesto Genera un Impatto Reale all’Interno dei Walled Garden
Channel Factory
#AdTech #Social Media
Managing Director Italy, Channel Factory
Sales Director Italy, Channel Factory
Digital Planning & Delivery Manager, Zenith
Media Manager, Piaggio
15:45 – 16:15
28 Ott
Da ispirazione a performance: il percorso di IKEA e WPP Media su Pinterest
#Performance Marketing
Integrated Media Leader, Ikea
Senior Manager Clients, WPP Media
Agency Lead, Pinterest
Senior Client Partner, Pinterest
15:45 – 16:15
28 Ott
Managing Director, Mobkoi Italia
CEO, Human Highway
Communication & E-commerce Lead, Samsonite Italia
15:45 – 16:15
28 Ott
Feeling the Pulse: dai segnali degli utenti alle decisioni di marketing
Azerion
#Data platforms #Dati & Measurement #Search e advanced search
Country Manager, Azerion Italia
Head of Digital, Hearts United
Responsabile Media & Digital Marketing, Frontline
15:45 – 16:15
28 Ott
Country Manager Italy & Head of Partnerships Europe, Locala
Head of Digital, Autotorino
Responsabile Digital Marketing, Autotorino
15:45 – 16:15
28 Ott
Oltre l’omnicanalità: la Brand Entity come sistema di valore misurabile
Lotrek
#Performance Marketing
Co-founder e CEO, Lotrek
Media Director, Lotrek
Digital Marketing Specialist, Sella Personal Credit
15:45 – 16:15
28 Ott
Tailored: la collaborazione tra Industria, Retailer e Agenzia come formula vincente per creare valore condiviso
UNA – Retail Hub
#Attention Metrics #Dati & Measurement #Retail Media
Retail Media Dept. Head, MediaWorld
Online Channel Marketing Specialist, Sony Italia
Shopper Marketing Expert, CEO FMA e Portavoce HUB RETAIL, UNA
Direttore Responsabile, Promotion Magazine
Moderatore — Direttore Generale, Retail Institute Italy
15:45 – 16:15
28 Ott
Head of Sales & Marketing Italy, Incubeta
Ad Tech Display Lead Italy, Incubeta
Senior Marketing Manager Italy, Fanatics
15:45 – 16:30
28 Ott
Digital & Print Director WPP Production
Managing Director WPP Production
15:45 – 16:30
28 Ott
YouTube | A new Era of Creator Marketing – Big Babol playing Big with YouTube Creators
Youtube
#Entertainment #Palco Tematico
Managing Partner The Next Generation Platform
Media Supervisor – Selection Communication & Design Perfetti Van Melle
Head of Creative Works Google Italia
Marketing Manager Perfetti Van Melle Italia
Industry Manager FMCG Google Italia
Filmmaker
YouTube Creator
16:30
16:30 – 17:00
28 Ott
Director Italy & Spain, Media Solutions, Comcast Advertising
Senior Manager Consumer Strategy & Media, Sky Italia
Trading & Commercial Senior Analyst, Omnicom Media
16:30 – 17:00
28 Ott
CEO, AD cube
16:30 – 17:00
28 Ott
Dalla raccolta dei dati di marketing all’analisi: casi studio e utilizzo pratico dell’AI
Stape
#Dati & Measurement
Co-Founder e CTO, Tag Manager Italia
16:30 – 17:00
28 Ott
From Signals to Attention: How Solgar Turned Audience Intelligence into Impact
Dailymotion
#AdTech #Attention Metrics
Director of Italy, Dailymotion Business
Agencies Sales Director, Dailymotion Business
Head of Marketing, Nestlé Nutrition & Health
Senior Manager, Activation Digital Planning, Wpp Media
16:30 – 17:15
28 Ott
MFE ADVERTISING | Costruire media connections in Europa: Reach di qualità e fiducia su scala internazionale
MFE Advertising
#Entertainment #Palco Tematico
Chief Marketing Officer, MFE ADVERTISING
Chief Revenue Officer MFE ADVERTISING
16:30 – 17:00
28 Ott
Misurazione dell’attenzione e media effectiveness: l’esperienza di Henkel e xpln.ai
xpln.ai
#Attention Metrics
Head of Media and Digital HCB South WE, Henkel
Managing Director Italy, xpln.ai
16:30 – 17:15
28 Ott
Rai Pubblicità | L’intelligenza che unisce. Lo spazio in cui storie e persone si connettono
Rai Pubblicità
#AI #Palco Tematico
Responsabile Marketing Editoriale TV Rai Pubblicità
Head of AdTech & Data Rai Pubblicità
Marketing Manager Zalando
16:30 – 17:00
28 Ott
CEO & Founder, Caffeina
Executive Strategy Director, Caffeina
Senior Strategic Planner, Caffeina
Social Media Supervisor, Caffeina
16:30 – 17:00
28 Ott
CIO, t2ó Italia
Managing Director, t2ó Italia
Media Manager, icebreaker & Smartwool
Digital Activation Director, t2ó Italia
16:30 – 17:00
28 Ott
Co-Founder, Qrate
CEO, Blossom
Digital Lead, The Media Lab
Moderatore — Country Lead, Chatwin
16:30 – 17:00
28 Ott
Senior Product Manager, EMEA Analytics, Nielsen
Director Product Management, International Analytics, Nielsen
17:15
17:15 – 17:45
28 Ott
AI SLOP: Come scalare il Creator Marketing senza aumentare la complessità
Vidoser
#Influencer marketing
CEO & Founder, Vidoser
17:15 – 18:00
28 Ott
CairoRCS Media | Il “Super giornalismo” nell’era dell’AI: le esperienze negli Usa e in Europa
CairoRCS Media
#AI #Palco Tematico
Vicecaporedattrice Online, esperta di social media, innovazione e intelligenza artificiale Corriere della Sera
Caporedattore centrale e responsabile redazionale delle iniziative AI Corriere della Sera
17:15 – 17:45
28 Ott
Dalla Norma all’Efficacia: la Comunicazione sul Gioco Responsabile alla Luce delle Nuove Linee Guida AGCOM
Fondazione FAIR
#Sustainable Ads
Presidente ADCI
Direttore Generale, Fondazione FAIR
Reputation Leader, Ipsos Doxa
VP Executive Creative Director, New Link
17:15 – 17:45
28 Ott
Head of Independent and Direct Clients, Teads
Digital Marketing Manager, Telepass
Senior Manager Digital e Media, Jakala
17:15 – 17:45
28 Ott
Automation Lead, Southern Europe, Spotify
Agency Development Lead Southern Europe, Spotify
Omnichannel Media Planning & Intelligence Director, Costa Crociere
Measurement Account Lead, Publicis Media Agency
17:15 – 17:45
28 Ott
Il quadro completo: come la TV lineare e lo streaming possono funzionare meglio insieme
AudienceProject
#Dati & Measurement
Managing Director Italy, AudienceProject
Director of Partnerships, AudienceProject
Streaming TV Measurement Lead Europe, Amazon
17:15 – 17:45
28 Ott
Head of Sales, Pull The Rabbit
Managing Director, Eskimoz
17:15 – 18:00
28 Ott
Samsung Ads | The front door to the biggest moments! Connettere audience, contenuti e brand in un ecosistema TV frammentato
Samsung Ads
#Entertainment #Palco Tematico
Country Lead, Italy Samsung TV Plus
Senior Sales Manager, Italy Samsung Ads
Senior Sales Manager, Italy Samsung Ads
Media Intelligence & Market Insight Director Dentsu
CEO-Direttore SportItalia
17:15 – 17:45
28 Ott
Head of Sellside Monetization, Global Partnership, Google Italy
CEO Iberia, AdKaora
Adv Tech & Operations Director, Italiaonline
CO-Founder & CEO, Dorvan
Strategic Partnership Manager, Google Italia
17:15 – 17:45
28 Ott
Stagionata al punto giusto: tecnologia e misurazione per far maturare il Parmigiano Reggiano in Europa
The Trade Desk
#CTV #Programmatic
MD & Partner, Adtelier / CEO Adwise
Head of Marketing, Consorzio Parmigiano Reggiano
Senior Account Executive, The Trade Desk
General Manager Italy & Iberia, The Trade Desk
17:15 – 17:45
28 Ott
Telepass e Nexoya: attribuzione e misurazione full-funnel oltre il last click
Nexoya
#Dati & Measurement #Performance Marketing
Lead Growth, Nexoya
Senior Director Digital Marketing Strategy, Jakala
Marketing & CVM Lead, Telepass
29Ottobre2026
09:30
09:30 – 10:00
29 Ott
Alessandra Bellini | Retail Media. Appunti da un mercato maturo
#Palco Tematico #Retail Media
Non Executive Director, Advisor and Executive Coach
09:30 – 10:00
29 Ott
Torcha | Anatomia di un contenuto: cosa c’è davvero dietro un post che “funziona”
Torcha
#Entertainment #Palco Tematico
CEO & Founder Torcha
Autore tv & Creator
10:00
10:00 – 10:05
29 Ott
Conduttore
Conduttrice
10:00 – 10:45
29 Ott
Be Closer | Agentic Retail Media: trasformare il retail in una digital platform
Be Closer
#Palco Tematico #Retail Media
Managing Director Next Retail Part of Be Closer
Chief Strategy & Innovation Officer Be Closer
10:00 – 11:15
29 Ott
altermAInd
10:00 – 12:00
29 Ott
Figma Weave Workshop: full control over your creative AI workflows with Figma Weave
Figma
#AI #Creativity
Senior Workflow Advocate, Figma
10:00 – 10:45
29 Ott
Havas | Lo sport come piattaforma di comunicazione: brand, audience e nuovi ecosistemi
HAVAS
#Entertainment #Palco Tematico
Managing Director di Havas Play
10:00 – 18:00
29 Ott
10:00 – 11:15
29 Ott
L’influenza che ti appartiene: costruire attenzione di proprietà nell’era dell’AI
Landi Consulting
#Attention Metrics #Influencer marketing
Media & Business Transformation Advisor, Landi Consulting
Co-Founder, WeRoad
10:00 – 18:00
29 Ott
10:00 – 18:00
29 Ott
Omnicom Media Cloud
Omnicom Media
10:00 – 18:00
29 Ott
Retail Media Village
#Retail Media
Sales Manager Retail Media, M-cube
Retail Media & Omnichannel Solution Design Manager, M-cube
Media Solutions Lead, YouGov Shopper Italy
Sales Director, YouGov Core Italy
Head of Marketing & Business Planning | Enterprise Business Division, Samsung Electronics Italia
Product Management Manager | Enterprise Business Division, Samsung Electronics Italia
Non Executive Director, Advisor and Executive Coach
Presidente e AD, Largo Consumo
Director, The Trade Desk
Market Development Director, Accenture
Vice President & General Manager, Media & Entertainment Salesforce
10:00 – 13:00
29 Ott
The Sport Dome
sky media
Co Founder Be Closer e Presidente UNA
Talent Sky Sport
Content Creator e talent Sky Sport
Talent della squadra F1 di Sky Sport
Vicedirettore Sky Sport e responsabile della redazione Motori
Head of Sport Marketing Sky Media
CEO & Founder, Fantacalcio
Head of Marketing Projects, Lega Serie A
Digital Marketing & Innovation Director, Unieuro
Senior Advertising Sales Manager, Sky Media
CEO & Founder di HMBLE
Content Creator
Senior Director Sports, unit Sports & Entertainment di WPP Media Italy
Head of Sport Partnership FUSE, Omnicom Media
Managing Director di Havas Play
CEO Influential, Managing Director Publicis Sport
Director Sports & Entertainment, Dentsu
Marketing Director Sky Media
Moderatore — Giornalista Sky Sport
10:00 – 12:00
29 Ott
General Manager, IAB Italia
Chief Transformation Officer, VML Italy
Head of Strategy Italy, M+C Saatchi Group Europe
Executive Strategy Director, Caffeina
CEO Spain & Italy, Kantar
Chief Strategy Officer, Havas
Associate Director, Kantar
Omnichannel Strategy Director, Epsilon Technologies
Head of Marketing, Red Bull Italia
Chief Strategy Officer, Omnicom Advertisting
Account Executive, Onclusive
10:05
10:05 – 10:10
29 Ott
President & Chief Creative Officer Ogilvy Italia
Autore & Global Creative Director NGF Growth Factory Milano
10:10
10:10 – 10:11
29 Ott
10:12
10:12 – 10:32
29 Ott
Co-CEO Whalar
Media Cartographer
10:32
10:32 – 10:52
29 Ott
Giornalista e conduttrice televisiva
Media & Communication Insight Strategist NIQ
Presidente Fcp-Assotv e Direttore Marketing Rai Pubblicità
10:45
10:45 – 11:30
29 Ott
Salesforce | Beyond the Search Box: How Frontier Models Are Stealing Your Traffic – and Why Commerce Networks Will Win
Salesforce
#Palco Tematico #Retail Media
Vice President & General Manager, Media & Entertainment Salesforce
10:45 – 11:30
29 Ott
Spotify | Fandom at Full Volume: When intention meets attention
Spotify
#Entertainment #Palco Tematico
Director of Sales Spotify
Director of Sales Spotify
Head of Brand Equity Gocciole, Pan di stelle, Grancereale
Head of Media EMEA, Retail Optical
10:52
10:52 – 11:12
29 Ott
Country Manager Global Business Solutions TikTok Italia
Head of Creative Product Marketing and Commercial Partnerships TikTok North America
11:12
11:12 – 11:13
29 Ott
11:13
11:13 – 11:33
29 Ott
VP AI IAB US
Chief Innovation Officer Doceree
11:30
11:30 – 12:00
29 Ott
Project Leader Tavolo di Lavoro per l'evoluzione della UNI/PdR 111:2022
Direttrice Responsabile, Inside Marketing
Presidentessa, AINEM
Presidente Comitato Qualità, ASSIRM
Moderatore — Consulente e docente di marketing e collaboratore, Inside Marketing
11:30 – 12:00
29 Ott
La strategia video va al cinema: da evento speciale a touchpoint integrato del video advertising
FCP Associnema
#Attention Metrics
Presidente FCP Associnema
Chief Data Officer, Havas Media Network
11:30 – 12:15
29 Ott
Shopfully | Il dato è la misura di tutte le cose. Retail Media: l’algoritmo al posto dello scaffale? Dialogo tra Nestlé, WPP Media e Shopfully
Shopfully
#Palco Tematico #Retail Media
Global Softlines, Brands & Media Agencies Director Shopfully
Large account & media Agencies Director Shopfully
Director, Activation Digital Planning
Brand Manager Snacks&Sugar
Brand Manager Garden Gourmet
11:30 – 12:15
29 Ott
CEO Vois
Founder & Editor Chief Storie di Brand
Radio & TV presenter host Vita Futura
Head of Content Development & New Digital Format Sky
11:33
11:33 – 11:53
29 Ott
Direttore Generale Marketing & Integrated Media Solutions Publitalia ’80
Direttore Responsabile della redazione SportMediaset
11:54
11:54 – 12:14
29 Ott
Chief Marketing & Design Officer Bialetti
BEO Confectionery & Snacking per Italy & Malta Nestlé
Senior Marketing Director Campari Group
CMO ed Executive Vice President Global Marketing & Communication Piaggio Group
12:14
12:14 – 12:34
29 Ott
Strategic Partnership Manager YouTube Italia
Head of YouTube Ads and Video Solutions for Italy
Ceo Chora e Will Media
Brand, Media & eCommerce Director, Fastweb + Vodafone
12:15
12:15 – 13:00
29 Ott
Presidente Fcp
Presidente Fcp-Assotv e Direttore Marketing Rai Pubblicità
Giornalista e conduttrice televisiva
Direttore RaiPlay e Digital
Chief Digital Officer MFE
Managing Director NOW Italy
Advanced Advetising & Digital Director Skydance
Head of Digital La7
12:15 – 13:00
29 Ott
Editore, Giornale Radio
Avvocato, fondatore di Consultmedia e direttore, Newslinet
COO and Co-Owner, Radiozeit
Marketing Manager Italy, Fiat e Abarth
12:15 – 13:00
29 Ott
PALESTRE DIGITALI + BACK TO THE FUTURE. La laurea dice da dove vieni. La curiosità dice dove puoi arrivare.
Palestre Digitali+
#Formazione
Marketing and Communication Lead ITG, Accenture
Brand Marketing Lead, Accenture Song
Sales Director, Adlook
Creative & Creator Strategist – Freelance
HR e People Development, Major Banking Institute
Junior Strategy, Accenture Italia
Product & Trade Marketing Assistant, YSL Beauty
12:15 – 13:00
29 Ott
WPP Media | From Data to Influence: quando i dati incontrano il Commerce
WPP MEDIA
#Palco Tematico #Retail Media
Senior Director, Data & Tech WPP Media
Chief Data, Technology & Analytics Officer WPP Media
Channel & Customer E-Commerce Manager Nestlé
Head of ReStore Media
Senior AdTech Sales Manager Amazon
12:34
12:34 – 12:35
29 Ott
12:35
12:35 – 12:45
29 Ott
Presentatrice, autrice tv e Podcaster
Head of Sales Spotify
12:45
12:45 – 13:05
29 Ott
Co-founder di NP Digital
14:45
14:45 – 15:00
29 Ott
IAB US | Beyond Retail Media: The Next Evolution of Commerce Media
iab us
#Palco Tematico #Retail Media
Vice President, Commerce & Retail Media IAB
15:00
15:00 – 17:00
29 Ott
Vice President, Commerce & Retail Media IAB
Chairman Emeritus, IAB Europe
Chief Economist, IAB Europe
Co-founder di NP Digital
Founder and CEO vonwerschpartner, Digital Strategies | Consulting for IAB Tech Lab
15:00 – 15:30
29 Ott
Agentic Moment of Truth: nuovi comportamenti, nuove decisioni, nuova influenza dell’AI nel customer journey
The Fool
#AI #Scenario & Ricerche
CEO, The Fool
Head of Digital Intelligence, TF Group
15:00 – 15:30
29 Ott
Head of Adv & Digital, Unipol Assicurazioni
CEO & CCO, Serviceplan Italia
15:00 – 15:30
29 Ott
Estathé Power Brand: l’autenticità che premia | Introduzione di Kantar: uno sguardo alla generazione Z
UNA – Branding Hub
#Content Marketing #Scenario & Ricerche
Marketing Manager e Founder, All Advertising
Strategic consultant Arteficegroup e Portavoce Branding Hub, UNA
Marketing Manager, Estathé Ferrero
Client Manager, Kantar
15:00 – 15:30
29 Ott
Chief Marketing Officer, Gruppo Colussi
Digital Marketing & Innovation Director, Adtelier
Head of Strategic Research, Adtelier
MD & Partner, Adtelier / CEO Adwise
15:00 – 15:30
29 Ott
Gruppo Amadori e Jump x Lega Basket Serie A: la pallacanestro italiana raccontata come mai prima
Jump Group
#Creativity #Entertainment
Giornalista, Conduttore sportivo
Client Services Director, Jump
Head of Production, Jump
Direttore Centrale Marketing Strategico, Gruppo Amadori
15:00 – 15:30
29 Ott
Lost in targeting. Il Digital Advertising tra promesse e realtà
Mediaset/Ce.R.T.A.
#Dati & Measurement #Scenario & Ricerche
Chief Executive Officer, Sensemakers
Chief Marketing Officer, MFE ADVERTISING
Direttore Ce.R.T.A.
15:00 – 15:30
29 Ott
Podcast e YouTube: i nuovi mass media digitali che i brand devono imparare a usare
Caffeina
#Content Marketing
CEO & Co Founder, Vocal
15:00 – 15:30
29 Ott
Head of Growth, Commanders Act
Revenue Architect – Analytics Training GmbH
15:00 – 15:30
29 Ott
CEO & Partner, Mediaplus
Head of Marketing, MSC Crociere
15:00 – 15:45
29 Ott
Country Manager Valiuz Italia
15:45
15:45 – 16:15
29 Ott
Head of Industry Relations, EMEA, Google
External Legal Counsel, IAB Italia
Responsabile area tecnico-giuridica, IAP
15:45 – 16:15
29 Ott
Direttore Creativo, Adverteaser
Business Development Manager, Adverteaser
Fondatore, direttore creativo e manager, ADD DESIGN
Business Unit Manager, Bluemotion Medical
CMO & Strategist, Antville
CEO, CEPAR
Co-founder, Mediatyche
Founder, Bluemotion
Co-founder & Creative Director, NoAgency
Co-fondatore, L'Ippogrifo®
Client and Business Director, Marcopolo
15:45 – 16:15
29 Ott
Responsabile Advertising Business Development ADR
Head of Sky Media Entertainment&OOH
15:45 – 16:15
29 Ott
Ma ndo vAI se l’autorevolezza non ce l’hai? Costruisci un brand a prova di futuro
EVOLUTION GROUP
#AI #Scenario & Ricerche
CEO, Evolution Group
Head of Digital, Adnkronos
Chief Marketing & Growth Officer, SICIS
15:45 – 16:15
29 Ott
Nuova Gamma Elettrica Subaru: guidare l’utente dall’attenzione all’azione con Adlook
ADLOOK
#AdTech #Attention Metrics
Vp of Sales Italy, Adlook
Sales Director, Adlook
Media Account Manager, Gruppo Mario Mele & Partners
15:45 – 16:15
29 Ott
Head of AdTech & Data Rai Pubblicità
Digital & Ooh Marketing Director, Mediamond
Professore Ordinario di Marketing Analytics e di Analytics for Business Lab, Politecnico di Milano
15:45 – 16:15
29 Ott
Scalare il full-funnel nell’era della complessità: i casi Febal Casa e PETRONAS Lubricants International
Marketing Arena
#Performance Marketing
Head of Marketing, Marketing Arena
Head Of Client Experience, Marketing Arena
Communication, Digital and Trade EMEA Marketing Manager, PETRONAS Lubricants International
Digital Brand & Communications Coordinator Dealer Network & Contract, Colombini S.p.A.
15:45 – 16:30
29 Ott
Tangoo | Il dato Retail che accende lo Streaming: la strategia media di Olympus Food
#Palco Tematico #Retail Media
Media Manager Tangoo
Senior Partnerships Manager Tangoo
Marketing manager Olympus Italia
15:45 – 16:15
29 Ott
Strategy Director, Camp22
Chief Creative Officer, Camp22
15:45 – 16:15
29 Ott
Head of Twitch Ads Italy and Spain, Amazon Ads
Twitch Streamer
16:30
16:30 – 17:00
29 Ott
Group Chief Technology Officer, Cape.io
16:30 – 17:00
29 Ott
Attori, comici, autori e conduttori televisivi
CEO, 247 Production, Gruppo Rainbow
EVP Digital Channels, Distribution & Advertising, Gruppo Rainbow
EVP TV, Digital & Talent, Gruppo Rainbow
16:30 – 17:45
29 Ott
Vice-President Marketing & Sales, Urban Vision
Chief Media Officer, Grandi Stazioni Retail
Marketing Director & Co-Owner, Streetvox
Marketing Data Director, IGPDecaux
Digital & Ooh Marketing Director, Mediamond
Moderatore — Senior Manager, Product Enablement & Insight, WPP Media Italia
16:30 – 17:00
29 Ott
CEO, Avrage Media
Valentina Geminiani, Responsabile Progetti Editoriali, Avrage Media
16:30 – 17:00
29 Ott
Legal Consultant, DGRS Studio Legale
Associate, DGRS Studio Legale
Associate, DGRS Studio Legale
Associate, DGRS Studio Legale
Head of Operations, Datapizza
16:30 – 17:15
29 Ott
M-Cube | L’importanza delle scelte tecnologiche per un network di In-Store Retail Media di successo
M-Cube
#Palco Tematico #Retail Media
CEO M-Cube
CEO & Founder, ReStore
16:30 – 17:00
29 Ott
The Age of Longevity. Nuove frontiere della salute e nuovi linguaggi per una società che vive più a lungo
UNA – Health Hub
#Scenario & Ricerche
Direttrice Primary Market Research e Centro Studi, IQVIA
PR Director – Head of INC Health | INC PR Agency
Business Unit Manager, Bluemotion Medical
Senior Content & Media Health Manager, Havas Life Milan
CEO Havas, Health Network Italia
Presidente ALISEI | Coordinatrice Lifescience Assolombarda
16:30 – 17:00
29 Ott
Director Europe & Meta Media CoE Lenovo
International Deputy Sales Director, M6 Unlimited
Europe Associate Media Director, Barilla
International Marketing Director, Consorzio Grana Padano
International Marketing Manager, Consorzio Grana Padano
Moderatore — BU Director, RTL AdAlliance
17:15
17:15 – 17:45
29 Ott
Senior marketing strategist La7, CairoRcs Media
Director Italy & Spain, Media Solutions, Comcast Advertising
Media Measurement Solutions Director, Omnicom Media
Direttore Marketing, Media Consultants
17:15 – 17:45
29 Ott
17:15 – 17:45
29 Ott
Contenuti nell’era zero click: dove investire, cosa produrre, come misurare
Pro Web Digital Consulting
#Content Marketing
Digital Services Director, Pro Web Digital Consulting
17:15 – 17:45
29 Ott
Senior Advisor, Netcomm
17:15 – 17:45
29 Ott
Head of Partnerships & Head of Education, Canva
Canvassador
17:15 – 17:45
29 Ott
Lead, non like: con HoopyUp l’influencer marketing si misura a risultato
Hoopygang
#Influencer marketing #Performance Marketing
CEO, Hoopygang
Manager of Performance Media, Fastweb + Vodafone
Sales Manager, Hoopygang
17:15 – 17:45
29 Ott
Forward Deployed Creative, Luma
19:00
19:00 – 23:00
29 Ott
