The Culture Economy: How Creators Are Rewiring Brands, Media and Marketing

Evan Shapiro and Whalar Co-CEO Emma Harman explore how the Creator Economy is becoming the Culture Economy, reshaping brands, media and marketing. They’ll discuss why brands must move from controlled storytelling to cultural coherence, and how creators are moving upstream into strategy, insight and creative development. Through brand case studies, they’ll examine what genuine cultural relevance looks like, before looking ahead to AI, media disruption and the future of human creativity.