GenAI: a core building block of brand creativity

For many brands, GenAI still feels like the future. In reality, it is already changing the day-to-day of creative production. This session will show how TikTok is helping brands move beyond the hype and unlock a new way of creating: faster, smarter and closer to culture. From cinematic-quality video generation to content that speaks the native language of TikTok, we will explore how GenAI can become a new infrastructure for brands, not just a shiny innovation story.