10:00 – 18.00
Coffee & Conversations
11:00 – 11:30
Il valore della creator economy
Marco Sorrentino
CEO Italia Influential
Tommy.verse
Content creator
15:30 – 16:00
A new era for creator marketing
Marco Sorrentino
CEO Italia Influential
Silvia Beretta
Head Italia of Influential
Francesca Melodia
Head Of Business Development Influential, Content & Sport
16:15 – 16:45
Influential brands. I creator come piattaforma strategica per la promozione e la protezione della brand reputation. Case study Peugeot
Luca Benedetti
Head of Media, Stellantis Italia
Chiara Rubimarca
Media Italia, Peugeot
Marco Sorrentino
CEO Italia Influential
Sonia Di Palma
Influential Italia Senior Manager
Modera: Marco Fornaro
Chief Strategy Officer Italia, MSL
16:45 – 17:15
Influential brands. I creator come piattaforma strategica per la promozione e la protezione della brand reputation. Case study Caffè Borbone
Danilo Esposito
Marketing Manager, Caffè Borbone
Marco Sorrentino
CEO Italia Influential
Silvia Beretta
Head Italia of Influential
Modera: Marco Fornaro
Chief Strategy Officer Italia, MSL