Agenda mattina
10:30 – 10:50
Progettare l’infrastruttura digitale dello store per massimizzare il valore del Retail Media
MCube
Gabriele Legramandi
Sales Manager Retail Media, Mcube
Marco Croci
Retail Media & Omnichannel Solution Design Manager
11:00 – 11:20
Retail Media: la prospettiva dello shopper
YouGov
Elisa Pucci
Media Solutions Lead – YouGov Shopper Italy
Stefano Russo
Sales Director – YouGov Core Italy
11:30 – 11:50
Come l’innovazione digitale dei Display Samsung trasforma i touch point del Retail Media
Samsung Electronics
Daniele Severo Patisso
Head of Marketing & Business Planning | Enterprise Business Division – Samsung Electronics Italia
Luca Callegari
Product Management Manager | Enterprise Business Division – Samsung Electronics Italia
12:00 – 12:20
Retail Media: Esperienze di ispirazione dall’estero
Alessandra Bellini
Board Member / Advisor / Executive Coach
Claudio Garosci
Presidente e AD – Largo Consumo
12:30 – 12:50
Oltre il retailer: la nuova frontiera dell’offsite
The Trade Desk
Leone Fossati
Director – The Trade Desk
Agenda pomeriggio
15:00 – 15:20
Travel Media: il caso Uber
Accenture
Luca Porrati
Market Development Director – Accenture
15:30 – 15:50
Retail Media in-store: misurare l’efficacia per generare valore
MCube
Gabriele Legramandi
Sales Manager Retail Media, Mcube
Marco Croci
Retail Media & Omnichannel Solution Design Manager
16:00 – 16:20
The Commerce Media Expansion: Beyond Grocery into Every Industry
Salesforce
Chinmayi Bettadapur
Vice President & General Manager, Media & Entertainment – Salesforce
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