From Signals to Attention: How Solgar Turned Audience Intelligence into Impact

In a crowded digital environment, attention starts with understanding the right signals. Through the Nestlé Solgar campaign, we’ll explore how Dailymotion Business used Ray to identify key audience personas and turn those insights into an engaging video experience. Combining audience intelligence with a custom interactive format, the campaign made complex product benefits easier to discover while driving strong attention and engagement. We’ll look at how signals, creative and video can work together to transform audience understanding into measurable impact.