Experience drives Awareness: how to increase brand outcomes with MOBKOI’s Social Media solution, in partnership with Samsonite and Human Highway

A click that leads to a website isn’t the only thing that counts, the experience itself can shift what people remember and choose. MOBKOI partnered with Samsonite and the research institute Human Highway to test this on a real Meta campaign, comparing brand lift between audiences with and without the One Screen experience. This workshop shows that an immersive experience can move brand metrics on its own.
No click-through. Attention is the new conversion.