Conferenza giorno 1 pomeriggio

Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand leadership platform, Modern Arena. 

For 28 years, Greg held marketing, design, and innovation leadership positions at NIKE. His role in the rise of marketing and design through that period was recognized when Fast Company named him one of the Most Creative People in Business. 

Greg brought all of his brand experience to the world last year through his best-selling book Emotion by Design: Creative Leadership Lessons From a Life at Nike, published around the world in 13 languages.

Today as founder and principal of Modern Arena, Greg advises Fortune 500 brands, startups, and nonprofits on creating brand strength, business growth, and social impact. He engages teams ranging from Apple, Google, and Netflix, to Lego, and Target, on how to build stronger emotional bonds through branding and creativity. 

In addition, he is the Branding and Marketing instructor at the University of Oregon's Lundquist College of Business, and a member of the Board of Trustees for the Minneapolis College of Art and Design.

Jerry Kaplan, Ph.D., is widely known as an Artificial Intelligence expert, serial entrepreneur, technical innovator, educator, bestselling author, and futurist. He invented several ground-breaking technologies including handheld tablet computers, online auctions, and electronic musical instruments. He co-founded four Silicon Valley startups, two of which became publicly traded companies. Currently, he teaches social and economic impact of Artificial Intelligence at Stanford University.

Giuseppe Stigliano è riconosciuto a livello internazionale come una voce autorevole in materia di Marketing, Management, Leadership e Business Innovation.

Imprenditore e manager con oltre vent’anni di esperienza maturata tra l’Europa e gli Stati Uniti, Giuseppe è stato per tre volte CEO di importanti agenzie internazionali e ha lavorato con oltre 300 aziende nazionali e internazionali. In veste di keynote speaker ha lavorato in oltre 30 paesi negli ultimi cinque anni, confrontandosi sia con audience B2B sia B2C.

Ha conseguito un Dottorato di Ricerca in Economia e Marketing, ed è co-autore con il guru internazionale Philip Kotler di tre best seller tradotti in otto lingue e letti da oltre 100.000 persone in tutto il mondo. É Adjunct Professor alla Business School di UCL a Londra e a Milano presso il Politecnico e la IULM.

Il suo TEDx ‘How to become a Marketing Superhero’ ha superato il milione di visualizzazioni e nel 2024 è stato insignito dalla prestigiosa Thinkers50 come uno dei 30 esperti le cui idee sono destinate a influenzare in modo significativo il mondo del management. Giuseppe è anche un attivo business angel con all’attivo 12 investimenti in startup e 3 exit di successo.