28Ottobre2026
09:30
09:30 – 09:37
28 Ott
Conduttrice
Presidente UNA
Presidente IAB Italia
Presidente ASSIRM
Presidente ADCI
Presidente UPA
09:30
09:30 – 10:00
28 Ott
Ipsos Doxa | Augmented Creativity: il contributo dell’Artificial Intelligence nell’ispirare la Human Intelligence
Ipsos Doxa
#AI #Palco Tematico
Research Director Ipsos Doxa
Creative Excellence Leader Ipsos Doxa
09:37
09:37 – 09:42
28 Ott
Presidente ASSIRM
09:42
09:42 – 09:54
28 Ott
Portavoce Media Hub UNA
09:54
09:54 – 10:06
28 Ott
CEO Spain & Italy Kantar
10:00
10:00 – 13:00
28 Ott
Director of Advertising Sales, Brand Partnerships and Platform Distribution, Walt Disney Company Italia
10:00 – 10:45
28 Ott
DoubleVerify | The Great AI Disruption: Come l’AI Sta Riscrivendo le Regole dell’Advertising. Il caso Intesa Sanpaolo
DoubleVerify
#AI #Palco Tematico
Group Director Italy Doubleverify
Head of Digital Marketing & Advertising Intesa Sanpaolo
10:00 – 10:30
28 Ott
GEO, la nuova frontiera della ricerca
IAB Italia e Sole 24 Ore Business School
Job title: Co-founder, The Newco
10:00 – 10:30
28 Ott
Senior Sales Manager Media, Rakuten
Senior Sales Manager Media, Rakuten
10:00 – 18:00
28 Ott
Retail Media Village
#Retail Media
10:00 – 10:30
28 Ott
The Podcast Shift
OBE Osservatorio Branded Entertainment
Direttrice Scientifica, OBE
10:00 – 10:30
28 Ott
Workshop di Boraso Digital Commerce
Boraso Digital Commerce
10:06
10:06 – 10:11
28 Ott
General Manager IAB Italia
Founder of SuperModerno and co-founder of Arduino
10:11
10:11 – 10:16
28 Ott
Presidente IAB Italia
10:16
10:16 – 10:36
28 Ott
Professore onorario Politecnico di Milano
VP Global Contact Lenses Category Essilor Luxottica
Fondatore e direttore editoriale Geopop
10:36
10:36 – 10:41
28 Ott
Presidente UPA
10:41
10:41 – 11:01
28 Ott
Conduttrice, attrice e autrice
AD Rai Pubblicità
10:45
10:45 – 11:30
28 Ott
40Degrees | Stop doing creator campaigns. Start building a Creator Marketing System
40Degrees
#Creator #Palco Tematico
CEO 40Degrees
10:45 – 11:30
28 Ott
Equativ | Beyond the Workflow: Why Model Training and Performance Will Define the Next Era of Ad Tech AI
EQUATIV
#AI #Palco Tematico
Managing Director Supply Italy Equativ
10:45 – 11:15
28 Ott
Retail media, come sfruttare al meglio le nuove opportunità messe a disposizione dai retailer per parlare con i consumatori
IAB Italia e Sole 24 Ore Business School
Co-founder, The Newco
Responsabile Vendite, Retailor Media
10:45 – 11:15
28 Ott
Workshop di 2Watch Group
2watch
10:45 – 11:15
28 Ott
Workshop di Index Exchange
Index Exchange
10:45 – 11:15
28 Ott
Workshop di Taboola
Taboola
11:01
11:01 – 11:16
28 Ott
General Manager IAB Italia
Attore, comico e autore
11:16
11:16 – 11:18
28 Ott
11:18
11:18 – 11:38
28 Ott
Director of Product Management Search Ads Google
11:30
11:30 – 13:00
28 Ott
#ChiediloallaGenZ: il nuovo linguaggio dell’engagement
UniversityBox
#Affiliate marketing & Lead Generation
11:30 – 12:00
28 Ott
AI-Driven Advertising: dalla strategia all’esecuzione nell’era dell’intelligenza artificiale
IAB Italia e Sole 24 Ore Business School
Co-founder, The Newco
11:30 – 12:15
28 Ott
CEO Italy & Partner Converteo
Associate Dean for Research Claudio Demattè Research Division – SDA Bocconi School of Management
CIO & CTO Autotorino
Head of EMEA Applied AI Tech GTM Google Cloud Google Italia
Digital & Business Development Senior Manager ENGIE Italia
11:30 – 12:00
28 Ott
PR & Influencer Manager Beiersdorf Italy & Southern Europe
Senior Account Executive Enterprise Skeepers
11:30 – 12:15
28 Ott
Intervento di TikTok
#Creator #Palco Tematico
11:30 – 12:00
28 Ott
CEO & co-founder, Outsight
11:38
11:38 – 11:43
28 Ott
Presidente UNA
11:48
11:48 – 12:08
28 Ott
EY Studio+ Leader EY Europe West
EY Studio+ Italy Managing Partner
12:08
12:08 – 12:10
28 Ott
12:10
12:10 – 12:30
28 Ott
Business Lead Sports di Prime Video Italia
Telecronista Prime video
12:15
12:15 – 12:45
28 Ott
Head of Operations, Seed
12:15 – 12:45
28 Ott
Fermare lo sguardo. Strategia e Visual Design nei contenuti digitali
IAB Italia e Sole 24 Ore Business School
Docente e Consulente, Social Media Marketing
12:15 – 13:00
28 Ott
12:15 – 13:00
28 Ott
Panel IAB | Oltre i follower: il valore della creator economy. Metriche, responsabilità e nuove voci dell’influencer marketing
IAB Italia
#Creator #Palco Tematico
Content Creator di Power Talent Agency & Founder Aerenica
Divulgatori e Content Creator
Managing Director Jiffy Agency
Moderatore — Consultant & Lecturer | Digital Media, Editorial Strategy & Content Leadership
12:15 – 12:45
28 Ott
Vendere online è “facile”, vendere in store è “difficile”: guida pratica al Sell-Out
Caffeina
#Performance Marketing
Executive Media Director, Caffeina
Paid Media and Data Director, Caffeina
12:30
12:30 – 12:32
28 Ott
12:32
12:32 – 12:37
28 Ott
Presidente ADCI
12:37
12:37 – 12:57
28 Ott
Designer
14:30
14:30 – 15:00
28 Ott
Presidente & CEO Eumetra MR SpA
Head of Marketing divisione HVAC Samsung Electronics Italia
Innovation & Business Development Advisor Eumetra
14:30 – 15:00
28 Ott
Media Cartographer
15:00
15:00 – 15:30
28 Ott
Autore e Head of Media & Digital, Opella Italia
Giornalista, autrice e body activist
Commercial Managing Director, EXTE
Moderatore — Senior Sales Manager, EXTE
15:00 – 15:30
28 Ott
Partner & Chief Sales Officer, Aryel
Programmatic Media Manager – Europe & Meta, Lenovo
15:00 – 15:45
28 Ott
Senior Director Integral Ad Science
Director Europe & Meta Media CoE Lenovo
15:00 – 15:30
28 Ott
Country Manager, FRAMEN Italia
Senior Agency Manager, FRAMEN Italia
Senior Commerce Consultant del team Retail Media, Dentsu
Digital Performance & Media Manager, Euronics Italia
15:00 – 15:45
28 Ott
15:00 – 15:30
28 Ott
15:00 – 15:30
28 Ott
Workshop di Google Italia
15:00 – 15:30
28 Ott
Workshop di Italiaonline
Italiaonline
15:00 – 15:30
28 Ott
Workshop di Restore
Restore
15:00 – 15:30
28 Ott
Workshop di TikTok
TikTok
Agency Partner Manager Global Business Solutions, TikTok Italia
15:30
15:30 – 18:00
28 Ott
15:45
15:45 – 16:15
28 Ott
Managing Director, Mobkoi Italia
CEO, Human Highway
Communication & E-commerce Lead, Samsonite Italia
15:45 – 16:30
28 Ott
Intervento di WPP
#AI #Palco Tematico
15:45 – 16:30
28 Ott
15:45 – 16:15
28 Ott
Country Manager Italy & Head of Partnerships Europe, Locala
Head of Digital, Autotorino
Responsabile Digital Marketing, Autotorino
15:45 – 16:15
28 Ott
Oltre l’omnicanalità: la Brand Entity come sistema di valore misurabile
Lotrek
#Performance Marketing
Co-founder e CEO, Lotrek
Media Director, Lotrek
Digital Marketing Specialist, Sella Personal Credit
15:45 – 16:15
28 Ott
Retail Media Dept. Head, MediaWorld
Online Channel Marketing Specialist, Sony Italia
Shopper Marketing Expert, CEO FMA e Portavoce HUB RETAIL, UNA
Direttore responsabile, Promotion Magazine
Direttore Generale, Retail Institute Italy
Moderatore — Direttore Generale, Retail Institute Italy
15:45 – 16:15
28 Ott
Workshop di Azerion
Azerion
15:45 – 16:15
28 Ott
Workshop di Channel Factory
Channel Factory
15:45 – 16:15
28 Ott
Workshop di Incubeta
Incubeta
15:45 – 16:15
28 Ott
Workshop di Magnite
Magnite
15:45 – 16:15
28 Ott
Workshop di Pinterest
16:30
16:30 – 17:00
28 Ott
Director Italy & Spain, Media Solutions, Comcast Advertising
Senior Manager Consumer Strategy & Media, Sky Italia
Trading & Commercial Senior Analyst, Omnicom Media
16:30 – 17:15
28 Ott
16:30 – 17:00
28 Ott
Misurazione dell’attenzione e media effectiveness: l’esperienza di Henkel e xpln.ai
xpln.ai
#Attention Metrics
Head of Media and Digital HCB South WE
Managing Director Italy, xpln
16:30 – 17:15
28 Ott
RAI Pubblicità | L’intelligenza che unisce. Lo spazio in cui storie e persone si connettono
Rai Pubblicità
#AI #Palco Tematico
Responsabile Marketing Editoriale TV Rai Pubblicità
Head of AdTech & Data Rai Pubblicità
16:30 – 17:00
28 Ott
CEO & Founder, Caffeina
Executive Strategy Director, Caffeina
Senior Strategic Planner, Caffeina
Social Media Supervisor, Caffeina
16:30 – 17:00
28 Ott
CIO, t2ó Italia
Managing Director, t2ó Italia
Media Manager, icebreaker & Smartwool
16:30 – 17:00
28 Ott
Co-Founder, Qrate
Moderatore — Country Lead, Chatwin
16:30 – 17:00
28 Ott
Senior Product Manager, EMEA Analytics
Director Product Management, Client-UI Solutions, International
16:30 – 17:00
28 Ott
Workshop di AD cube
AD cube
CEO, AD cube
16:30 – 17:00
28 Ott
Workshop di Dailymotion
Dailymotion
16:30 – 17:00
28 Ott
Workshop di Stape
Stape
17:15
17:15 – 18:00
28 Ott
CairoRCS Media | Il “Super giornalismo” nell’era dell’AI: le esperienze negli Usa e in Europa
CairoRCS Media
#AI #Palco Tematico
17:15 – 17:45
28 Ott
Dalla Norma all’Efficacia: la Comunicazione sul Gioco Responsabile alla Luce delle Nuove Linee Guida AGCOM
Fondazione FAIR
#Sustainable Ads
Presidente ADCI
Direttore Generale, Fondazione FAIR
Reputation Leader, Ipsos Doxa
VP Executive Creative Director, New Link
17:15 – 17:45
28 Ott
Automation Lead, Southern Europe, Spotify
Agency Development Lead Southern Europe, Spotify
17:15 – 17:45
28 Ott
Il quadro completo: come la TV lineare e lo streaming possono funzionare meglio insieme
AudienceProject
#Dati & Measurement
Managing Director Italy, AudienceProject
Director of Partnerships, AudienceProject
Streaming TV Measurement Lead Europe, Amazon
17:15 – 18:00
28 Ott
Samsung Ads | The front door to the biggest moments! Connettere audience, contenuti e brand in un ecosistema TV frammentato
Samsung Ads
#Entertainment #Palco Tematico
Country Lead, Italy Samsung TV Plus
Senior Sales Manager, Italy Samsung Ads
Senior Sales Manager, Italy Samsung Ads
Media Intelligence & Market Insight Director Dentsu
CEO-Direttore SportItalia
17:15 – 17:45
28 Ott
Telepass e Nexoya: attribuzione e misurazione full-funnel oltre il last click
Nexoya
#Performance Marketing
Lead Growth, Nexoya
17:15 – 17:45
28 Ott
Workshop di Google Italia
17:15 – 17:45
28 Ott
Workshop di Teads
Teads
17:15 – 17:45
28 Ott
Workshop di The Trade Desk
The Trade Desk
17:15 – 17:45
28 Ott
Workshop di Vidoser
Vidoser
29Ottobre2026
09:30
09:30 – 10:00
29 Ott
BelliniWorks | Retail Media. Appunti da un mercato maturo
BelliniWork
#Palco Tematico #Retail Media
Non-Executive Director The Real Co – Alcohol Free Drinks Company and at Better Nature – Protein rich- gut friendly Tempeh
09:30 – 10:00
29 Ott
Torcha | Anatomia di un contenuto: cosa c’è davvero dietro un post che “funziona”
Torcha
#Entertainment #Palco Tematico
CEO & Founder Torcha
Autore tv & Creator
10:00
10:00 – 10:05
29 Ott
Conduttore
Conduttrice
10:00 – 10:45
29 Ott
Be Closer | Agentic Retail Media: trasformare il retail in una digital platform
Be Closer
#Palco Tematico #Retail Media
10:00 – 11:15
29 Ott
Breakfast with AI
altermAInd
altermAInd
10:00 – 12:00
29 Ott
Figma Weave Workshop: full control over your creative AI workflows with Figma Weave
Figma
#AI #Creativity
Senior Workflow Advocate, Figma
10:00 – 10:45
29 Ott
Havas | Lo sport come piattaforma di comunicazione: brand, audience e nuovi ecosistemi
HAVAS
#Entertainment #Palco Tematico
Managing Director di Havas Play
10:00 – 11:15
29 Ott
L’influenza che ti appartiene: costruire attenzione di proprietà nell’era dell’AI
Landi Consulting
#Attention Metrics #Influencer marketing #Scenario & Ricerche
Media & Business Transformation Advisor, Landi Consulting
Co-Founder, WeRoad
10:00 – 18:00
29 Ott
Retail Media Village
#Retail Media
10:00 – 13:00
29 Ott
The Sport Dome
sky
10:00 – 12:00
29 Ott
General Manager IAB Italia
Chief Transformation Officer, VML Italy
Head of Strategy Italy, M+C Saatchi Group Europe
Executive Strategy Director, Caffeina
CEO Spain & Italy Kantar
Chief Strategy Officer, Havas
Associate Director, Kantar
Omnichannel Strategy Director, Epsilon Technologies
Chief Strategy Officer, McCann Omnicom
Account Executive, Onclusive
10:05
10:05 – 10:10
29 Ott
President & Chief Creative Officer Ogilvy Italia
Global Creative Director NGF Growth Factory Milano
10:10
10:10 – 10:11
29 Ott
10:12
10:12 – 10:32
29 Ott
Co-CEO Whalar
Media Cartographer
10:32
10:32 – 10:52
29 Ott
10:45
10:45 – 11:30
29 Ott
Salesforce | Beyond the Search Box: How Frontier Models Are Stealing Your Traffic – and Why Commerce Networks Will Win
Salesforce
#Palco Tematico #Retail Media
Vice President & General Manager, Media & Entertainment Salesforce
10:45 – 11:30
29 Ott
Spotify | Culture at Full Volume on Spotify: Why Time Well Spent Is the Ultimate Media Buy
Spotify
#Entertainment #Palco Tematico
10:52
10:52 – 11:12
29 Ott
11:12
11:12 – 11:13
29 Ott
11:13
11:13 – 11:33
29 Ott
VP AI IAB US
Chief Innovation Officer Doceree
11:30
11:30 – 12:00
29 Ott
Gestire la marca nell’era dell’influenza
Inside Marketing
Project Leader Tavolo di Lavoro per l'evoluzione della UNI/PdR 111:2022
Direttrice Responsabile, Inside Marketing
Presidentessa, AINEM
Presidente Comitato Qualità, ASSIRM
Consulente e docente di marketing e collaboratore, Inside Marketing
11:30 – 12:15
29 Ott
11:30 – 12:15
29 Ott
11:30 – 12:00
29 Ott
Presidente FCP Associnema
Chief Data Officer Havas Media Network
11:33
11:33 – 11:53
29 Ott
Direttore Generale Marketing & Integrated Media Solutions Publitalia ’80
Direttore Responsabile della redazione SportMediaset
11:54
11:54 – 12:14
29 Ott
BEO Confectionery & Snacking per Italy & Malta Nestlé
Senior Marketing Director Campari Group
CMO ed Executive Vice President Global Marketing & Communication Piaggio Group
12:14
12:14 – 12:34
29 Ott
Head of YouTube Ads and Video Solutions for Italy
12:15
12:15 – 13:00
29 Ott
12:15 – 13:00
29 Ott
12:15 – 13:00
29 Ott
PALESTRE DIGITALI + BACK TO THE FUTURE. La laurea dice da dove vieni. La curiosità dice dove puoi arrivare.
Palestre Digitali+
#Formazione
Marketing and Communication Lead ITG, Accenture
Brand Marketing Lead, Accenture Song
Sales Director, Adlook
Creative & Creator Strategist, Freelance
HR e People Development, Intesa Sanpaolo
Junior Strategy, Accenture Italia
Product & Trade Marketing Assistant, YSL Beauty
12:15 – 12:45
29 Ott
Workshop di Giornale Radio
Giornale Radio
12:34
12:34 – 12:35
29 Ott
12:35
12:35 – 12:45
29 Ott
12:45
12:45 – 13:05
29 Ott
Co-founder di NP Digital
14:45
14:45 – 15:00
29 Ott
Vice President, Commerce & Retail Media IAB
15:00
15:00 – 17:00
29 Ott
Vice President, Commerce & Retail Media IAB
Chairman Emeritus, IAB EU
Chief Economist, IAB Europe
Co-founder di NP Digital
15:00 – 15:30
29 Ott
Agentic Moment of Truth: nuovi comportamenti, nuove decisioni, nuova influenza dell’AI nel customer journey
The Fool
#AI #Scenario & Ricerche
CEO, The Fool
Head of Digital Intelligence, TF Group
15:00 – 15:30
29 Ott
Presidente ADCI
Head of Adv & Digital, Unipol Assicurazioni
15:00 – 15:30
29 Ott
Marketing Manager e Founder, All Advertising
Strategic consultant Arteficegroup e Portavoce Branding Hub, UNA
Marketing Manager, Estathé Ferrero
Client Manager, Kantar
15:00 – 15:30
29 Ott
Chief Marketing Officer, Gruppo Colussi
Digital Marketing & Innovation Director, Adtelier
Head of Strategic Research, Adtelier
MD & Partner, Adtelier / CEO Adwise
15:00 – 15:30
29 Ott
Gruppo Amadori e Jump x Lega Basket Serie A: la pallacanestro italiana raccontata come mai prima
Jump Group
#Creativity #Entertainment
Giornalista, Conduttore sportivo
Client Services Director, Jump
Head of Production, Jump
Direttore Centrale Marketing Strategico, Gruppo Amadori
15:00 – 15:30
29 Ott
Lost in targeting. Il Digital Advertising tra promesse e realtà
Mediaset/Ce.R.T.A.
#Dati & Measurement #Scenario & Ricerche
Chief Executive Officer, Sensemakers
Chief Marketing Officer, MFE ADVERTISING
Direttore Ce.R.T.A.
15:00 – 15:30
29 Ott
Podcast e YouTube: i nuovi mass media digitali che i brand devono imparare ausare
Caffeina
#Content Marketing
CEO & Co Founder, Vocal
15:00 – 15:30
29 Ott
Head of Growth, Commanders Act
Revenue Architect – Analytics Training GmbH
15:00 – 15:30
29 Ott
CEO & Partner, Mediaplus
Head of Marketing, MSC Crociere
15:00 – 15:45
29 Ott
Country Manager Valiuz Italia
15:45
15:45 – 16:15
29 Ott
BE BRAVE La comunicazione B2B è coraggiosa
UNA – B2B Hub
Direttore Creativo, Adverteaser
Business Development Manager, Adverteaser
CEO & Founder, Marcopolo
Fondatore, direttore creativo e manager, ADD DESIGN
Business Unit Manager, Bluemotion Medical
CMO & Strategist, Antville
CEO, CEPAR
Co-founder, Mediatyche
Founder, Bluemotion
Co-founder & Creative Director, NoAgency
Co-fondatore, L'Ippogrifo®
15:45 – 16:15
29 Ott
Head of Marketing, Marketing Arena
Head Of Client Experience, Marketing Arena
15:45 – 16:30
29 Ott
Tangoo | Il dato Retail che accende lo Streaming: la strategia media di Olympus Food
#Palco Tematico #Retail Media
Media Manager Tangoo
Senior Partnerships Manager Tangoo
Marketing manager Olympus Italia
15:45 – 16:15
29 Ott
Head of Twitch Ads Italy and Spain, Amazon Ads
15:45 – 16:15
29 Ott
Workshop di Adlook
ADLOOK
15:45 – 16:15
29 Ott
Workshop di Camp22
Camp22
Strategy Director
15:45 – 16:15
29 Ott
Workshop di Evolution Group
EVOLUTION GROUP
15:45 – 16:15
29 Ott
Workshop di FCP
FCP
15:45 – 16:15
29 Ott
Workshop di Google Italia
15:45 – 16:15
29 Ott
Workshop di Sky
sky
16:30
16:30 – 17:00
29 Ott
Attori, comici, autori e conduttori televisivi
Co-fondatore e CEO di 247 Production e Vice President Strategy & Commercial Development, Gruppo Rainbow
Executive Vice President Digital Channels, Distribution & Advertising, Gruppo Rainbow
Executive Vice President TV, Digital & Talent, Gruppo Rainbow
16:30 – 17:45
29 Ott
Vice-President Marketing & Sales, Urban Vision
Chief Media Officer, Grandi Stazioni Retail
Marketing Director – Co-Owner, Streetvox
Marketing Data Director, IGPDecaux
Digital & Ooh Marketing Director, Mediamond
Moderatore — Senior Manager, Product Enablement & Insight WPP, Media Italia
16:30 – 17:00
29 Ott
CEO, Avrage Media
Valentina Geminiani – Responsabile Progetti Editoriali
16:30 – 17:15
29 Ott
16:30 – 17:00
29 Ott
Legal Consultant, DGRS Studio Legale
Associate, DGRS Studio Legale
Associate, DGRS Studio Legale
Associate, DGRS Studio Legale
16:30 – 17:00
29 Ott
Direttrice Primary Market Research e Centro Studi, IQVIA
PR Director – Head of INC Health | INC PR Agency
Business Unit Manager, Bluemotion Medical
Direttore Scientifico, Villa Beretta Rehabilitation Research Innovation Institute
Senior Content & Media Health Manager, Havas Life Milan
CEO Havas, Health Network Italia
16:30 – 17:00
29 Ott
Workshop di RTL Ad Alliance
RTL Ad Alliance
17:15
17:15 – 17:45
29 Ott
Senior marketing strategist La7, CairoRcs Media
Director Italy & Spain, Media Solutions, Comcast Advertising
Media Measurement Solutions Director, Omnicom Media
Direttore Marketing, Media Consultants
17:15 – 17:45
29 Ott
17:15 – 17:45
29 Ott
Contenuti nell’era zero click: dove investire, cosa produrre, come misurare
Pro Web Digital Consulting
#Content Marketing
Digital Services Director, Pro Web Digital Consulting
17:15 – 17:45
29 Ott
Senior Advisor, Netcomm
17:15 – 17:45
29 Ott
Workshop di Hoopygang
Hoopygang
19:00
19:00 – 23:00
29 Ott
